Grow your business fast with online advertising

Also known as paid search, pay-per-click or PPC, digital advertising is a cost-effective way to reach customers who are actively looking for your business. When someone does a search with keywords related to your business, your online ad will appear on page one of Google and you only pay when someone clicks on your ad. If you are new to digital marketing, PPC is one of the fastest ways to drive more leads and increase sales.

Why PPC is #1 in delivering immediate results

Google and Bing are the top two search engines in the world, and the data tells a compelling story.

  • An ad in the first position gets an average click-through-rate of 7%.
  • 70% of mobile searchers call a business directly from Google Search.
  • PPC has a 54% success rate while local tv ads only have a 1% success rate.
  • 45.5% of people can’t tell the difference between Organic and Paid search results.
  • Google Display Network serves 180 billion views a month.
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Google or Bing — which one is right for my business?

Google and Bing (Microsoft Advertising) are the two major search engines. It can be confusing and time consuming trying to setup a paid search campaign – but don't worry, we are here to help. Webcentral is a Premier Google Partner and Microsoft Advertising Partner and as a result has exclusive access to resources to allow you to start benefiting from search engine advertising faster.

Premier Google Partner Microsoft Advertising Partner

Google ads is the place to be seen

Bing will increase your reach for less

Choose your PPC plan today

PPC advertising covered

We've got your PPC management covered

As a Google AdWords Premier Partner agency, we know how to maximise the performance of your ads. With our expertise, we can give your business the best chance of getting in front of potential customers by doing all your PPC advertising for you. This includes researching your keywords, setting up your AdWords account, managing your campaigns and analysing your rankings. You also get a monthly reporting call with our Australian-based team to make sense of all the detail.

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Targeted Google AdWords

Run targeted AdWords campaigns within your budget

Our Google PPC advertising plans are designed to suit every budget. They start from as little as $495 plus $165 setup per month for a minimum of three months. Includes $200 Google Ad spend.

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Chase sales with Google remarketing

Chase sales with Google remarketing services

Use Google AdWords to follow your customers online when they leave your website. Invite them back to complete their purchase with subtle but targeted ads.

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Frequently asked questions

The most relevant page to the search term should be chosen. If the term warrants explanation, isolation and a dedicated page, then a landing page may be warranted. This would be the case in the event of a new product, new word or unique service. If it is a general term that describes the business, then a homepage may be more suitable.

This will depend upon the area of business that you are in. With Google Ads, a set of targeted keyword phrases are researched and selected. When these keywords are used in a search by a user they will trigger an ad to display. Bids are placed for ad positions. Bid prices can range from $0.05 to the top end of $100.00 per click. Bid prices for keywords for most businesses fall into a range from $0.50 to $5.00 per click, this will be determined by our research and which match types are selected. The bid price depends upon how high you wish to see your ads positioned and how much competition there is for the keyword phrases that have been selected.

Your budget should be based on your business goals. If you weigh up the number of new clients/customers you need to bring in to grow or maintain revenue, compared to your conversion rate, then work out how many click throughs you need per day to reach that goal – your budget should allow for that (remember to keep search volumes in mind) plus a small margin for safety.The most important factor in deciding your budget is efficacy vs affordability. If you’re saving a lot by limiting your budget, then you may not get the traffic levels you need. On the other hand, if you’re spending more than you can afford, your success won’t be sustainable. Either way, we can help you finding a good middle ground.

Yes, using Google Forwarding Numbers, mobile call buttons, and form fill tracking. Leads will be reported separately by source, so you can tell what’s working and what’s not.

It really depends, as the competitiveness of keywords varies between SEO and PPC. You are free to bid on any PPC term, but SEO campaigns are structured around competitiveness and traffic. Any SEO keyword can be used as part of a PPC campaign, but not all PPC keywords can be used as part of an SEO campaign.

Yes, it’s relatively straightforward to set certain hours and/or days when you want your ad to show. By strategically selecting times when your product/service is most likely to be searched for, you can make the most of your Google Ads spend. The exact times/days will depend on your industry, niche and location.

Google is constantly updating its advertising platform to make it even better for advertisers and users. Staying up-to-date takes time and means reading industry news and following relevant industry experts. Our Google Ads experts are in the know, so you don’t have to be. We follow all the relevant Google news to make sure your ads are always performing at their best and improving the ROI for your business.

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