Small Business Digital Marketing and Web Design Blog

Building a target audience for Facebook advertising
Written on 29 August, 2016
by Julie Doubinski

Before you start advertising on social media, you need to ask yourself: “how well do I know my customers?” Whether you are selling apple pies, gum boots or dental equipment, it is important to understand your market and who you are selling to. This group of people, or market segment,… Read more

How to reduce your website
Written on 22 August, 2016
by James Baylis

The bounce rate of your website can reveal a lot about your content, traffic, search marketing and website design. A simple website design fault or incorrectly targeting an audience when advertising can see your bounce rate skyrocket. In this article I’ll discuss ways you can improve your website’s bounce rate.… Read more

Can I have a Facebook page instead of a website?
Written on 15 August, 2016
by Karen Lam

With more than 1.6 billion active users and over 65% of the entire Australian population on Facebook, do you really need to spend time running and managing a website? Wouldn’t it be easier just to use Facebook instead? (Source) This is a question asked by many new and established business… Read more

4 content marketing mistakes made by small businesses
Written on 1 August, 2016
by Lisa Shannahan

As competition gets tougher and products and services become more similar, businesses must get creative to stand out. 78% of CMOs see content marketing as the future of advertising with marketers allocating a quarter of their budget towards it: (Source) Content marketing is still fairly new and many small businesses… Read more

Why new and small businesses need marketing
Written on 18 July, 2016
by Small Business Festival Victoria

Have you’ve started a business recently? Or maybe you’ve been running for years, growing your business from the ground up? Maybe you’ve taken over a family business? Small businesses like yours make up more than 95% of all businesses in Victoria, employing millions of people, in every industry and sector… Read more

Why search marketing is critical to online success
Written on 11 July, 2016
by Lisa Shannahan

Your search marketing strategy is critical to your online success. The amount of traffic (visitors) you get to your website directly impacts the return on investment it will generate, and one of the primary sources of website traffic is search. Whether the goal of your website is to generate calls,… Read more

Which is the right social media channel for my business?
Written on 1 July, 2016
by Julie Doubinski

Australians love social media and they spend a lot of time browsing various social media apps. Overall Australians spend more than 4 hours a day on the internet and most of this time (about 3 hours!) is spent browsing social media. In comparison, traditional entertainment media like TV gets only… Read more

Written on 27 June, 2016
by Katharine Gray

Are you trying to grow your business? Or maybe you’re thinking of striking out on your own? The Small Business Festival Victoria is back in 2016. From 1 – 31 August, there will be more than 450 events for small businesses to learn, get support and grow their network. Not… Read more

Facebook advertising for businesses
Written on 20 June, 2016
by Lisa Shannahan

You can’t debate the value of social media as an advertising tool these days. It has an incredible reach, with a huge pool of users across most demographics, and a wide range of platforms to suit a number of different purposes. More than that, their users not only spend a… Read more

Online Retailer Logo
Written on 17 June, 2016
by WebCentral

Are you a fan of people who inspire? Of people who will listen to your concerns and who will offer solutions? Do you want to make a dent in this industry? Or perhaps you would like to make a bang… At Online Retailer Sydney, you will be given the rare… Read more