WebCentral Blog

Written on 3 September, 2015
by Lisa Shannahan

As organic reach fails to deliver results on social media, more and more brands are turning to paid advertising to achieve cut-through on these platforms. Social media behemoths such as Facebook, Instagram and Twitter are constantly rolling out new advertising solutions and targeting opportunities to help marketers get the best… Read more

Written on 24 August, 2015
by Lisa Shannahan

Tech teams are tweaking and refining search engine algorithms every day, and ranking as highly as possible is crucial for maximising leads and sales on the web. Quite simply, without a strong strategy for search, you risk missing out on profit and part of that strategy should be backlinking. What… Read more

Written on 17 August, 2015
by Lisa Shannahan

The top spots on the first page of search engine results are hot property, precisely because they are exactly where you need to be for your customers to find you. 98% of searchers ultimately choose a business that is listed on the first page of the results they get. How… Read more

Written on 10 August, 2015
by Lisa Shannahan

Last month, Apple announced its News app, a sleek new reader for iOS 9 that will aggregate news stories from major publishers and serve them up to users based on their interests and behaviours. The announcement came about a month after Facebook launched Instant Articles, a feature streamlining the click-to-read… Read more

Written on 30 July, 2015
by Emily Rice

A well-crafted call to action (CTA) can be the difference between capturing a lead and missing out on an opportunity. Your CTA should be compelling, easy to understand and well placed on the page. Learn how to hone your CTAs and improve your conversions with these simple tips. 1. Use… Read more

Written on 23 July, 2015
by Emily Rice

In social media advertising, it can be easy to spend dollars where they’re not deserved. So where should you invest your social budget, and which platform has the best-performing adverts? The answer is a little more complex than you may think. Facebook With over 1.44 billion monthly active users worldwide,… Read more

Written on 16 June, 2015
by Emily Rice

As search engines grow ever more sophisticated and web users become increasingly accustomed to websites that fulfil their needs quickly and seamlessly, content has cemented itself as the most important element for any site. Find out whether your pages are hitting the mark with a content audit that will root… Read more

Written on 25 May, 2015
by Verity Meagher

You’re likely to have spent a significant amount of money getting your website ‘just right’, so it’s understandable if you’re resistant to regular makeovers. But be warned – a dated website could be seriously damaging your business. Keep ahead of the curve The online world changes quickly, and what was… Read more

Written on 6 May, 2015
by Evelyn Elsted

Snatching clicks left, right and centre, BuzzFeed has quickly become a massive influencer for brands looking to create buzz for their own online content. The site has perfectly pinpointed a style that works for attracting reads and shares. We’ll reveal some of the secrets that can help you do the… Read more

Googles Mobile Friendly Search
Written on 29 April, 2015
by Stephen Mayall

As you may have heard Google have recently rolled out a ‘mobile friendly’ update, that will reward websites that are mobile friendly, whilst potentially penalising those that aren’t. Typically Google’s updates are relatively subdued affairs until the day. When website and small business owners wake up one day to find… Read more