WebCentral Blog

Six ways a well-designed website can add value to your business
Written on 10 February, 2016
by Verity Meagher

For businesses today, having a website is no longer a luxury – it’s a necessity. Websites provide a multitude of benefits for businesses and a well-designed one can be a key point in helping you stand out from competitors. Here are six ways a well-designed website can benefit your business.… Read more

DIY v Agency v Done For You
Written on 11 January, 2016
by James Baylis

When it comes to building a new website for your business, there are countless options out there. Do you roll up your sleeves and create your own site from start to finish, or do you find someone to help you? Do you pay an agency for their time and expertise,… Read more

How to create a successful content marketing sales funnel
Written on 4 January, 2016
by Lisa Shannahan

The second a potential customer comes into contact with one of your ads or lands on your site, you have the opportunity to make a sale. However, turning a visitor into an actual buyer can be a struggle. The best way to achieve this is to build an efficient and… Read more

Is it time you conducted a digital marketing audit?
Written on 28 December, 2015
by Verity Meagher

Although you may have thousands of followers on your social media accounts and plenty of visitors to your website, they count for very little unless they’re resulting in solid conversions and sales leads. Conduct a search engine optimisation (SEO), social media, content marketing and search engine marketing (SEM) audit to… Read more

How to get on the first page of Google search results
Written on 21 December, 2015
by James Baylis

You’ve built your website. It’s mobile-friendly, showcases your products and the design looks great. You’re ready to drive traffic to it and you know that Google is one of the most important ways to do so, but how can you get on the first page of Google search results? While… Read more

Does your website need a new year revamp?
Written on 14 December, 2015
by Lisa Shannahan

As we reach the tail end of 2015, businesses are looking to the new year and are planning key aims and marketing objectives. This is often met with the question, ‘Should we build a new website?’ As mobile becomes increasingly important for marketers, and clients are demanding more information accessible… Read more

5 mistakes startups make
Written on 7 December, 2015
by Karen Lam

With the abundance of information and tools available online, and the rapid growth of technology in the 21st century, there has never been a better time for budding entrepreneurs to create businesses that innovate and disrupt. However, it can be daunting to venture into the world of new business when… Read more

Meerkat v Periscope for brands
Written on 23 November, 2015
by James Baylis

Facebook v Myspace, Instagram v PicPlz, YouTube v Vimeo… the social media landscape has long been dominated by battles over the hottest platform, and this year is no different. Mobile live-stream apps Meerkat and Periscope both launched within a few days of each other, and since then marketers have been… Read more

5 B2B brands nailing it on Instagram
Written on 16 November, 2015
by Lisa Shannahan

Offering an excellent way to showcase products and initiatives, Instagram is a social media platform with plenty of potential. However, it can be a notoriously difficult one for many B2B companies to handle. Discover the secrets of five B2B brands that have mastered Instagram and see how you can engage… Read more

7 time management tips for the holiday season
Written on 9 November, 2015
by Verity Meagher

As jingle bells ring and the silly season gets into swing, breakfast events, parties and end-of-year wrap-ups start to take over our day-to-day working lives, making it difficult to manage time, complete daily tasks, and plan for next year. If you want to get the most out of the holiday… Read more