WebCentral Blog

Meerkat v Periscope for brands
Written on 23 November, 2015
by James Baylis

Facebook v Myspace, Instagram v PicPlz, YouTube v Vimeo… the social media landscape has long been dominated by battles over the hottest platform, and this year is no different. Mobile live-stream apps Meerkat and Periscope both launched within a few days of each other, and since then marketers have been… Read more

5 B2B brands nailing it on Instagram
Written on 16 November, 2015
by Lisa Shannahan

Offering an excellent way to showcase products and initiatives, Instagram is a social media platform with plenty of potential. However, it can be a notoriously difficult one for many B2B companies to handle. Discover the secrets of five B2B brands that have mastered Instagram and see how you can engage… Read more

7 time management tips for the holiday season
Written on 9 November, 2015
by Verity Meagher

As jingle bells ring and the silly season gets into swing, breakfast events, parties and end-of-year wrap-ups start to take over our day-to-day working lives, making it difficult to manage time, complete daily tasks, and plan for next year. If you want to get the most out of the holiday… Read more

The pros and cons of social media automation
Written on 2 November, 2015
by Karen Lam

Tools that allow you to automate your social media actions and save you time might sound like a dream come true, but if you want social media automation to work effectively for your business then you need to put some processes in place. The pros1. Become more organised There are… Read more

Written on 26 October, 2015
by Lisa Shannahan

Naomi Simson, Ruslan Kogan and Jaimes Leggett: what do these names have in common? Besides being wildly successful in their respective careers, they are also this year’s most viewed professionals on LinkedIn – otherwise known as LinkedIn’s Power Profiles. LinkedIn’s Power Profiles come from all professions, including human resources, marketing,… Read more

What is growth hacking?
Written on 22 October, 2015
by Verity Meagher

As we look back on a busy year of startups, it’s worth investigating some of the new techniques these young businesses have been using to get a foothold in often-crowded markets. One such method is growth hacking – a popular new strand of marketing. Growth hacking: Understanding the basics In… Read more

How to humanise your brand
Written on 19 October, 2015
by Karen Lam

Marketing shouldn’t only be about chasing leads and creating sales. Building solid relationships with your clients is just as important. A good relationship can result in an ongoing stream of revenue for your business rather than a one-off purchase, so learn how to resonate with your audience and work on… Read more

Keeping it professional on social media
Written on 15 October, 2015
by Lisa Shannahan

Building a strong social presence for your business takes a lot of skill. Not only do you need to ensure you have plenty of stellar content to entice people to return, you also have to find that balancing point between personality and professionalism. Learn how to be perfectly poised across… Read more

Stay Smart Online Small Business Guide
Written on 13 October, 2015
by Lisa Shannahan

Did you know that 60% of businesses who experience a cyber attack go out of business within 6 months? Privacy and security online are vitally important for small businesses, not only for protecting the information your clients share with you (like their payment and contact details) but for restricting access… Read more

Will Google
Written on 12 October, 2015
by James Baylis

When global brands change their logos, the world takes notice. After Airbnb changed its logo in 2014, users around the world reacted with both praise and criticism. When Starbucks changed its logo in 1992, it became so synonymous with the idea of a coffeehouse that many other brands followed suit.… Read more