Small Business Digital Marketing and Web Design Blog

9 ways to boost search relevancy and authority
Written on 26 September, 2016
by Tim Reid

Our favourite business podcaster from The Small Business Big Marketing - Tim Reid - talks about boosting your search relevancy and authority for your web pages. There are several factors in SEO (Search Engine Optimisation) that allow websites to rank on the first page of Google. And boy, is it… Read more

5 ways to measure your website
Written on 19 September, 2016
by Lisa Shannahan

When it comes to deciding whether or not your business website is a success, there’s more to it than the feedback you get from your family and friends on how great it looks – although that’s good too! Analysing the behaviour of your online visitors is simple yet invaluable –… Read more

Why choose a domain name?
Written on 12 September, 2016
by Lisa Shannahan

If you’re setting up a website for your business, one of the first things you’ll need to sort out is your domain name. For Australian businesses this invariably leads to the question of whether you should register a .com or a domain. What’s the difference, and does it matter… Read more

How to build a great Facebook campaign
Written on 5 September, 2016
by Julie Doubinski

Currently, there are 15,000,000 Facebook users in Australia. If you think your potential business customers are on Facebook, you should definitely consider running Facebook advertising campaigns. So, where do you start? You can run Facebook ads using your personal account by selecting the “Advert Manager” tab on the left-hand side… Read more

Building a target audience for Facebook advertising
Written on 29 August, 2016
by Julie Doubinski

Before you start advertising on social media, you need to ask yourself: “how well do I know my customers?” Whether you are selling apple pies, gum boots or dental equipment, it is important to understand your market and who you are selling to. This group of people, or market segment,… Read more

How to reduce your website
Written on 22 August, 2016
by James Baylis

The bounce rate of your website can reveal a lot about your content, traffic, search marketing and website design. A simple website design fault or incorrectly targeting an audience when advertising can see your bounce rate skyrocket. In this article I’ll discuss ways you can improve your website’s bounce rate.… Read more

Can I have a Facebook page instead of a website?
Written on 15 August, 2016
by Karen Lam

With more than 1.6 billion active users and over 65% of the entire Australian population on Facebook, do you really need to spend time running and managing a website? Wouldn’t it be easier just to use Facebook instead? (Source) This is a question asked by many new and established business… Read more

4 content marketing mistakes made by small businesses
Written on 1 August, 2016
by Lisa Shannahan

As competition gets tougher and products and services become more similar, businesses must get creative to stand out. 78% of CMOs see content marketing as the future of advertising with marketers allocating a quarter of their budget towards it: (Source) Content marketing is still fairly new and many small businesses… Read more

Why new and small businesses need marketing
Written on 18 July, 2016
by Small Business Festival Victoria

Have you’ve started a business recently? Or maybe you’ve been running for years, growing your business from the ground up? Maybe you’ve taken over a family business? Small businesses like yours make up more than 95% of all businesses in Victoria, employing millions of people, in every industry and sector… Read more

Why search marketing is critical to online success
Written on 11 July, 2016
by Lisa Shannahan

Your search marketing strategy is critical to your online success. The amount of traffic (visitors) you get to your website directly impacts the return on investment it will generate, and one of the primary sources of website traffic is search. Whether the goal of your website is to generate calls,… Read more