WebCentral Blog

Written on 30 July, 2015
by Emily Rice

A well-crafted call to action (CTA) can be the difference between capturing a lead and missing out on an opportunity. Your CTA should be compelling, easy to understand and well placed on the page. Learn how to hone your CTAs and improve your conversions with these simple tips. 1. Use… Read more

Written on 23 July, 2015
by Emily Rice

In social media advertising, it can be easy to spend dollars where they’re not deserved. So where should you invest your social budget, and which platform has the best-performing adverts? The answer is a little more complex than you may think. Facebook With over 1.44 billion monthly active users worldwide, Facebook wins… Read more

Written on 16 June, 2015
by Emily Rice

As search engines grow ever more sophisticated and web users become increasingly accustomed to websites that fulfil their needs quickly and seamlessly, content has cemented itself as the most important element for any site. Find out whether your pages are hitting the mark with a content audit that will root… Read more

Written on 25 May, 2015
by Verity Meagher

You're likely to have spent a significant amount of money getting your website 'just right', so it's understandable if you're resistant to regular makeovers. But be warned – a dated website could be seriously damaging your business. Keep ahead of the curve The online world changes quickly, and what was… Read more

Written on 6 May, 2015
by Evelyn Elsted

Snatching clicks left, right and centre, BuzzFeed has quickly become a massive influencer for brands looking to create buzz for their own online content. The site has perfectly pinpointed a style that works for attracting reads and shares. We'll reveal some of the secrets that can help you do the same. How buzz-worthy headlines… Read more

Googles Mobile Friendly Search
Written on 29 April, 2015
by Stephen Mayall

As you may have heard Google have recently rolled out a 'mobile friendly' update, that will reward websites that are mobile friendly, whilst potentially penalising those that aren’t. Typically Google’s updates are relatively subdued affairs until the day. When website and small business owners wake up one day to find… Read more

Written on 14 April, 2015
by Evelyn Elsted

It seems like everyone is doing it these days, but is setting up a blog for your business really the right way to go? There are some big benefits to business blogging, but before you take the plunge, here are a few handy bits of advice to consider. Reasons to get started A blog is a… Read more

Written on 24 March, 2015
by Evelyn Elsted

Your content marketing strategy looks great on paper, but your blogs aren't getting enough page views. You're getting plenty of traffic, but conversions are low. You've spent a lot of money on pay-per-click (PPC) advertising, but people click away from your landing page in a matter of seconds. Do any of these statements… Read more

Written on 10 March, 2015
by Verity Meagher

Freely available and offering valuable insight into consumer and client behaviour, the analytics gleaned from your social media platforms are invaluable. But are you one of the many businesses struggling to make sense of an overabundance of analytical information? It may be time to switch to a more convenient way… Read more

Written on 30 January, 2015
by Evelyn Elsted

Working with external agencies to market your business is often a costly enterprise. We've put together five of our favourite DIY marketing tips to help you amplify your brand without breaking the bank. Create a LinkedIn Showcase Page Get your business in front of as many potentially interested people as possible by setting up… Read more