SEO diagram
Written on 05 October, 2015 by Verity Meagher
Unifying SEO and SEM: An integrated strategy Traditionally, marketers have run search engine optimisation (SEO) and search engine marketing (SEM) strategies side by side. But if you want to see a better return on investment, it might be time to unify the two. By integrating these two important marketing strands, you can allow one to inform the... Read more
Left-brain vs right-brain marketing techniques
Written on 21 September, 2015 by Verity Meagher
Left-brain vs right-brain marketing techniques Find out how right and left-brain thinkers work differently and tailor your marketing campaigns accordingly. The analytical left side of the brain works very differently to the creative right side, and most people tend to show a preference for one side or the other. By identifying which side of the... Read more
Written on 18 September, 2015 by Karen Lam
Is your marketing strategy mobile-friendly? There’s no denying it – mobile devices are on the rise. A snapshot of digital life in 2014 showed that 70% of adult Australians were using a mobile device to go online and 50% were using a tablet. For businesses, this means it’s never been more important to ensure that... Read more
Written on 03 September, 2015 by Karen Lam
5 social media advertising mistakes to avoid As organic reach fails to deliver results on social media, more and more brands are turning to paid advertising to achieve cut-through on these platforms. Social media behemoths such as Facebook, Instagram and Twitter are constantly rolling out new advertising solutions and targeting opportunities to help marketers get the best... Read more
Written on 17 August, 2015 by Lisa Shannahan
Your search marketing campaign: SEO, PPC, or both? The top spots on the first page of search engine results are hot property, precisely because they are exactly where you need to be for your customers to find you. 98% of searchers ultimately choose a business that is listed on the first page of the results they get. How... Read more
Written on 31 March, 2015 by Verity Meagher
Free social media analytical tools you should be using Freely available and offering valuable insight into consumer and client behaviour, the analytics gleaned from your social media platforms are invaluable. But are you one of the many businesses struggling to make sense of an overabundance of analytical information? It may be time to switch to a more convenient way... Read more
Written on 31 March, 2015 by Evelyn Elsted
Are you targeting the wrong audience? Your content marketing strategy looks great on paper, but your blogs aren’t getting enough page views. You’re getting plenty of traffic, but conversions are low. You’ve spent a lot of money on pay-per-click (PPC) advertising, but people click away from your landing page in a matter of seconds. Do any... Read more
Written on 30 January, 2015 by Evelyn Elsted
Five simple DIY marketing techniques Working with external agencies to market your business is often a costly enterprise. We’ve put together five of our favourite DIY marketing tips to help you amplify your brand without breaking the bank. Create a LinkedIn Showcase Page Get your business in front of as many potentially interested people as... Read more
Written on 12 December, 2014 by Verity Meagher
Engage your audience with excellent infographics Infographics are big business – and with good reason. A single infographic on your website can deliver a huge amount of information in a fun format, and it’s an excellent asset for sharing via social media. Humans are very visual, so by crunching information into an attractive infographic you’re giving... Read more
Written on 11 December, 2014 by Karen Lim-Sam
How to pick the best social media platform for your business With so many social media sites clamouring for your attention, it’s hard to know where you should invest your time. We look at four of the most popular networks to help you decide which will best suit your audience and offer the kind of return on investment you’re hoping for.... Read more