How to differentiate between boomers, Gen X, Gen Y, Gen Z, & millennials

Written on 26 October, 2015 by Karen Lam

How to differentiate between boomers, Gen X, Gen Y, Gen Z, & millennials In a world of digital TV, mobile devices and wearable technology, it's safe to assume that a large portion of your audience is computer literate – but that's not to say everyone's expertise is equal and their preferences are the same. Just how do the different generations interact with various... Read more
Categories: Marketing | Tags: content, marketing
Watching video on mobile phone

Written on 05 October, 2015 by James Baylis

When, where and how to share video content As predicted, video content has taken centre stage in marketing this year and “show, don’t tell” has become the mantra – so much so that 70% of marketing professionals report that video converts better than any other medium. Here’s the when, where and how of sharing your video content. When... Read more
Categories: Marketing | Tags: marketing, online marketing
How social media and email marketing can work together

Written on 21 September, 2015 by Karen Lam

How social media and email marketing can work together In the digital age, buying decisions are rarely made based on information from just one channel. Increase your chances of converting clients at the pointy end of the buying cycle by integrating your social media and email marketing. The winning combination Some channels work together better than others, and one... Read more
Categories: Email Marketing, Marketing, Social Media | Tags: email marketing, marketing, social media

Written on 23 June, 2015 by Uyen Vu

Six techniques for killer product photography When you’re running an e-commerce business, photos are vital for selling products successfully. Consumers are becoming increasingly confident in making purchases online and are often comfortable spending large amounts of money on something they haven't seen in the flesh. That's not to say they don't still experience some traditional pain... Read more
Categories: E-commerce, Marketing, Web Design & Content | Tags: e-commerce, marketing

Written on 17 March, 2015 by Karen Lim Sam

BPG: The new image format that could replace JPEG JPEG has been the image file format of choice for over 20 years, but its days at the top might be numbered thanks to the invention of BPG (better portable graphics). Could this simple new image format be poised to topple the reigning champion? Synonymous with web-friendly images and used as the default picture... Read more
Categories: Web Design & Content | Tags: marketing, online business, online marketing, small business, social media, web design

Written on 24 February, 2015 by Alita Harvey – Rodriguez

Top trends for increasing sales leads in 2015 Increasing leads/traffic is the goal for most businesses, right? If you’re reading this blog, it must be one of yours. So how do you effectively increase your leads in 2015? Your leads are only as strong as their origin. By learning the how and why of effective lead generation, you... Read more
Categories: E-commerce, Marketing | Tags: marketing, online marketing, small business

Written on 14 November, 2014 by Evelyn Elsted

Don’t lose potential sales – capture customer leads online Getting people to your website is one battle, but if you let them leave without capturing their details, you've lost the war. Once a customer lands on your homepage or starts browsing your products, you have an opportunity to connect. Learn how to capture leads and start nurturing your visitors... Read more
Categories: E-commerce | Tags: marketing, online marketing

Written on 21 August, 2014 by Verity Meagher

What you need to know about .melbourne Always wished you could have a location-targeted, unique domain name? The recent rollout of the new gTLD (generic top-level domain) .melbourne could be just the opportunity you were hoping for. The new selection of domain extensions hitting the market offers businesses an unprecedented chance to craft unique domain names. Replacing more typical... Read more
Categories: Domains | Tags: domain names, marketing

Written on 06 June, 2014 by Georgia Leaker

Sam Shetty’s top 5 tips - What you need to know about SEO Netregistry’s Online Marketing Guru, Sam Shetty, and I recently sat down to chat about building a website and optimising it for search engines. This week I’m sharing with you Sam’s tips on improving your SEO and how our online marketing team can help you get the most out of your... Read more
Categories: Search Engine Optimisation | Tags: marketing, search engine optimisation, seo

Written on 14 August, 2013 by Uyen Vu

Five reasons to launch an email marketing campaign Email marketing is everywhere, and just about anyone connected to the internet has received at least one campaign in their inbox. So is it of any use to your business? Here are five reasons you should consider launching an email campaign and make it a primary part of your marketing... Read more
Categories: Email Marketing, Marketing | Tags: email marketing, marketing