3 benefits of using PPC to grow your business
Written on 02 May, 2016 by James Baylis
3 benefits of using PPC to grow your business Pay per click (PPC) advertising has opened up the door for many small Australian businesses in recent years to find more customers, and can most likely help your business find customers if they frequently access the Internet. PPC is a useful tool to add to your marketing strategy and in... Read more
How to get on the first page of Google search results
Written on 21 December, 2015 by James Baylis
How to get on the first page of Google search results You’ve built your website. It’s mobile-friendly, showcases your products and the design looks great. You’re ready to drive traffic to it and you know that Google is one of the most important ways to do so, but how can you get on the first page of Google search results? While... Read more
Written on 03 February, 2012 by Clancy Clarke
The most effective ways to use AdWords Adwords are the advertisements lined up on the side of your screen when you view your search results in Google. Whilst some people consider Adwords as simply paid traffic generation, they may fail to see the SEO advantage that a tool like Adwords can offer. Many users of Adwords will... Read more
Written on 08 November, 2011 by Clancy Clarke
Organic search engine results versus paid search engine results Nearly all users of the internet would perform some kind of web search on a daily basis, whether this is via Google, Yahoo, Bing or some smaller search engine. Once a search is completed users are presented with the search results – broken down into two distinct sections – organic... Read more
Written on 18 August, 2011 by Verity Meagher
Small budget? Get the most from your Pay Per Click advertising At a time when small businesses are feeling the pinch and endeavoring to cut back on marketing spend citing concerns over the economy and carbon tax, many are looking for new cost effective ways to acquire customers and qualified traffic. Pay-per-click advertising (PPC) allows you to put your business in... Read more
Written on 01 May, 2006 by Matija Vidmar
How to find the best keywords for your website If you want to improve your search engine rankings, then you need to put attention on keywords. Keywords are what lead search engine users to your site. Choosing the right keywords is really important. But how can you find the best keywords for your website? Well, there are few free... Read more
Written on 01 January, 2006 by WebCentral
How to easily save on your AdWords budget The budget is where so many advertisers fail. So many users new to AdWords and Pay Per Click quickly see their budget eaten up and dismiss the whole AdWords system as expensive and not for them. When, in truth, if they understood the system better and made a few small... Read more
Written on 01 January, 2006 by Jonathan Crossfield
Four Google AdWords terms you must know for advertising success A few days ago, I was setting up my latest Google AdWords campaign. My brother was watching me work throughout the process, and he asked me, “Why do you put quotation marks and square brackets around some keywords?” I was a bit surprised to realise that I couldn’t actually answer... Read more
Written on 01 January, 2006 by Michael McLaughlin
4 steps to a successful AdWords campaign Not getting the satisfaction you want from your AdWords account? Want to make more money by spending less? Google AdWords has made many businesses successful by providing them with a great deal of highly targeted traffic for as little as 5 cents! Yet many webmasters and advertisers are incompetent when... Read more