Social Media

Written on 30 May, 2014 by Alan Sarkissian
How to build marketing momentum using video: 7 ideas to get you thinking Are you losing customers because you’re not engaging with customers and prospects? Are you delaying getting started because you’re stuck on ideas? In this post I’ll cover 7 ways you can start to engage and interact with your prospects and customers by using video. Each month I’ll get specific and... Read more
Written on 01 May, 2014 by Evelyn Elsted
Facebook snaps up WhatsApp: A startup success story Small tech startup WhatsApp has been snapped up by Facebook, the social media giant that was once a small tech startup itself. What can we learn from their success? Learning from industry veterans All smart and ambitious startups should know the value of taking cues and advice from established industry... Read more
Written on 12 March, 2014 by Karen Lim-Sam
WhatsApp and Facebook: A chattier social network Facebook has caused a media storm with its purchase of mobile messaging service WhatsApp, but what will it mean for the social realm? Facebook is already the most popular social network around – with an estimated 900 million unique monthly visitors – but that doesn’t mean it’s taking it easy... Read more
Written on 19 August, 2013 by Karen Lim-Sam
Protecting your business’ image In an increasingly transparent online world you need to realise that your business decisions and actions have greater exposure and are easily circulated through social media. Therefore the decisions you make need to be well informed to ensure that your business will expand and benefit from them. Whilst the media... Read more
Written on 27 May, 2013 by Verity Meagher
Beginner's guide to Google+ Google+ may get overshadowed by high-impact Facebook and fast-talking Twitter, but it’s the quiet achiever when it comes to social media. The platform’s association with search giant Google brings juicy benefits for online visibility and SEO – advantages that can see your customer relationships move full steam ahead. Here are... Read more
Written on 17 May, 2013 by Uyen Vu
Three rules for optimising your website Optimising your website will help improve the viewer experience and increase conversions. However, the process of putting conversion principles into practice can be a little more elusive. In particular, the art of content placement represents a grey zone for business owners thanks to conflicting beliefs about the impact of user... Read more
Written on 23 April, 2013 by Uyen Vu
Why video is the way forward Research shows that online video is one of the fastest routes to conversions, customer engagement and clickthroughs. A January 2013 report by Econsultancy explored the relationship between savvy online video marketing and retail success with surprising results. The study found that shoe e-tailer Zappos boosted sales by between 6 and... Read more
Written on 12 March, 2013 by Uyen Vu
How NOT to run a Facebook promotion Last year, Ryanair sparked consumer interest for all the wrong reasons. The British airline, best known for its subterranean fares, ignored a Facebook message posted by a customer who was asked to pay 300 euros after forgetting to print off her family’s boarding passes. Unfortunately for Ryanair, the fallout was... Read more
Written on 03 January, 2013 by Karen Lim-Sam
Nine ways to boost retail sales with Twitter Fast-paced, versatile and widely embraced by customers, Twitter is a retailer’s dream. It allows brands to engage shoppers and promote offers and discounts in real time – attributes that strengthen customer engagement and set the stage for soaring sales. Here are nine strategies for boosting retail sales with Twitter. Include... Read more
Written on 20 December, 2012 by Karen Lim-Sam
Capitalising on the holiday season The Christmas and New Year season may be synonymous with festive cheer, but it can also equal big gains when it comes to new business. Christmas and New Year traditionally sparks consumer frenzy as shoppers step up their spending in preparation for the season ahead. For online businesses, the holiday... Read more