Category:

Small Business

Written on 23 October, 2009 by Lina Nguyen
What do you want your customers to do? Why you need effective calls to action When you’re sending a marketing message to your customers, you need to be clear about what you want them to do after they’ve read it. This is what’s called the ‘call to action’. Do you want them to email you? Make a phone... Read more
Written on 04 May, 2009 by WebCentral
Acting on impulse? Do you think twice now before buying that gorgeous new pair of jeans you don’t really need? What about your customers? If you’re worried whether you should be reacting to lower sales by slashing budgets, read on. In periods of economic downturn, many businesses respond to the dilemma, somewhat desperately,... Read more
Written on 01 June, 2006 by Toney Fitzgerald
A website that is on the move Many profitable ideas come from watching rapidly growing entrepreneurial companies and asking what else can be done. Toney Fitzgerald talked to Ben Staines, Managing Director of www.storage.com.au, about his entrepreneurial dream of creating a novel and successful website. In 2003 Ben Staines was working in a real estate agency in... Read more
Written on 01 February, 2006 by Jonathan Crossfield
Why you should get listed on DMOZ DMOZ, also known as the Open Directory Project, describes itself as ‘the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors.’ DMOZ is used by Google for ALL of the contents of the Web Directory portion of their... Read more