Analyse your website, search and social performance with our free 5-point health check
The impact your business makes online is determined by the performance of your website, your social media presence, and your search marketing strategy.
If your business is under-performing in one of these areas, it can cost you traffic, leads, and customers.
How does your business measure up online?
WebCentral can analyse the current online performance of your business based on five key online marketing criteria. One of our consultants will take you through a 5-point website health check to determine where your business could be losing traffic and leads.
Request a FREE website health check No strings attached
A WebCentral consultant will contact you and conduct a free, no obligation 5-point website health check for your business.
What is included in the 5-point website health check?
Is your website mobile-friendly?
Over 51% of online content is now accessed using mobile devices*. If your site is not mobile-friendly, you are missing out on more than half of the online traffic available. Google also actively penalises sites that aren’t mobile-friendly, resulting in lower rankings in search engines.
How quickly does your website load?
A website with fancy features looks nice, but if your page takes too long to load, customers quickly lose interest. 40% of people leave a website that takes too long to load – and “too long” can be only seconds longer than your competitors.^
Do you have a social media presence?
Social media has become an integral part of marketing, offering an interactive experience for your customers and increased and cost-effective promotion of your brand. To remain competitive in today’s market, you need a strong social media presence.
How do search engines like Google rate your website?
Search engines like Google rank your site against your competitors based on factors like mobile-responsiveness and page load speed. Search engine optimisation (SEO) sets your business up for success by ensuring that your site is positioned as well as possible in search results for terms related to the products and services you offer.
Are you using your search marketing budget effectively?
Search engine marketing (SEM) or Pay-Per-Click (PPC) advertising is a method of attracting prospective customers to your site by advertising directly within a search engine like Google. This can result in fast and cost-effective conversions when done well, but common mistakes like targeting the wrong keywords or not optimising your site to achieve good quality scores could mean it costs you more to acquire customers than is sustainable.
* Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
^ Source: https://blog.kissmetrics.com/loading-time/