Why you don’t need to spend a fortune on web design
Today you have more options than ever to create your very own website. You can take the D.I.Y approach and build it yourself if you have basic web skills, splash out and appoint an expensive web designer, or you can a hire an agency to create and manage your website for a small monthly fee.
Which option is best? Let’s find out.
The D.I.Y Approach
The biggest advantage to doing it yourself is saving money. As you will be doing everything yourself, your costs are low but your time is eaten up.
What’s more, if you don’t have any technical website experience, building complex websites selling products becomes increasingly difficult. Even adding an opt-in form to collect email addresses can be troublesome and take a whole day if you don’t know what you’re doing.
Hiring a web designer
Hiring a professional web designer will typically ensure you a great looking website… but at a cost. It’s not hard to end up spending tens of thousands of dollars on a website, something many Sydney and Melbourne-based startups don’t have or would find hard to justify for this purpose.
Should you require fixes or modifications in the future, they often come at an additional premium. While you end up with a top-notch website, your business has a lack of cash flow which it could have invested in other areas to grow.
This is the typical route small Australian businesses go down because they don’t think there is any other option they can choose.
Hiring an agency
Services like the one we offer at WebCentral is a hybrid between the DIY approach and hiring a web designer. You tell us what you want and we write, design, optimise and update your website as and when you need.
Should you need to add a new product or webpage, you don’t have to worry about it costing several hundred dollars to implement, or shoulder the stress of having to do it yourself. Web designers solely stick to the design of your website whereas we write the content on your site and supply the images, letting you focus on the core parts of your business.
The costs are low and allow you to use your business’s cash flow instead for buying assets or marketing media.
If you’ve ever played around with website builders you will know that they are limited in what they can achieve. Having a healthy cash flow to allocate towards marketing, stock and other areas of the business is typically a smarter investment than spending it on a website which will be difficult to sell later on should your business fall into troubled waters.
However, by using a bespoke service like WebCentral’s Web Design solutions, you receive a quality website without having to fork out huge upfront fees.
If you’re in need of a new website and would like to see what WebCentral can do for you, get in touch with us today for a free consultation.