What’s in a domain name?

Written on 10 April, 2012 by Clancy Clarke
Categories DomainsTags domain names

Your domain name serves as the headline for your business – it is essential that you give it the time and thought it deserves.

Regardless of whether your website is for business or personal use, there are a few helpful tips you can take on board to make your domain name choice a lot easier:

Dotcom prevails

In the internet world, .com is always the most memorable domain a person or business could have. To reinforce your location, Aussies should opt for .com.au as it signifies that you are located and/or operating within Australia. This is very important, considering the internet is placing a growing emphasis on geo-location.


To avoid any confusion, choose a domain name that is easy to spell. The last thing you want is for your audience to type your domain incorrectly, and as a result be taken to a site that is completely different to yours. Keep your domain name simple to avoid any missed opportunities.

Marketing appeal

Set your brand apart by using a catchy, marketable name that’s both short and easy to remember. Can you imagine advertising this URL on a flyer or huge billboard? You want to opt for a domain name that turns heads. If it’s your business name, that will work too.


It is extremely effective to use keywords within your domain name for SEO purposes. You want to make it as easy as possible for people to find your business and know what it’s about. If you have a painting business, for example, use the words ‘painting’ or ‘painter’ in your URL to signify your business trade.

There are boundaries to using keywords however – domain names that are too long or use excessive hyphens can be seen as spammy by Google and web users, so try to avoid long, keyword filled domains.

Buy your pie

Due to various URL extensions (.net, .org, .biz, .co), it’s important that you buy up all domain name extensions in a bid to protect your business brand. Purchasing all domain name extensions ensures that you won’t have to pay top dollar later on if somebody else has already swiped up your highly effective domain name. It’s also a wise move to boost sales. Simply redirect all extensions to your preferred .com and visitors to your website will be maximised.

These are just a few reasons why domain names are so important. Not only do they help potential customers find your site, they also have the ability to seriously boost your rankings in search engine results. Contact Netregistry to find out more.

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