What is link building and how can it help your business?

Written on 11 May, 2012 by Karen Lim-Sam
Categories: Marketing | Tags: online business, search engine optimisation, seo

Link building is the term coined to describe when individuals and businesses create inbound links to their own website. This can be done in a variety of ways including reciprocal links and URL listings in newsletters, guest blogs, search engines and other directories.

Growing your business website’s link profile is an essential part of your SEO strategy, since it’s vital for increasing consumer attention and traffic from search engines. This is due to search engine algorithms using link building as a way to evaluate the quality of websites and pages based on the information.

Let’s take a look at the benefits link building can have on your web presence:

Higher search engine rankings

The greater amount of links you have pointing to your website, the better chance your search engine rankings will have of increasing. Therefore, your website position will appear higher in search engines.

More traffic

The main benefit of link building is the ability to attract increased visitor traffic to your website. If you aim to publish your website links on credible directories, instead of cutting corners and resorting to spamming links over social media sites, you will generate not just more traffic, but traffic that is interested in your product/service.

Rapport building

You can build your network and form long-lasting relationships if you link build wisely. Make it a habit to share reciprocal links with people who have a similar website or product as yours. If you’re a business, exchange links with business websites in your industry. If you form an ongoing relationship with influential online people, they’re more likely to link back to your content and webpages on a regular basis. Use link building as a vehicle to cross-promote content together.

Reputation boost

Having respected sites link out to you is highly favoured by search engines. If your business URL appears on an authoritative website – such as an influential blogger or media publication – you’re building a credible reputation. It’s like getting a seal of approval. Furthermore, these websites rank and appear higher on search engines, so if your brand is incorporated on influential websites, chances are your website will show up on the first page of search results.

To find out how to increase your link building strategy speak to a WebCentral consultant today, call us on 1800 800 099.