What else can I do to improve my website?

Written on 20 October, 2014 by Georgia Leaker
Categories: Social Media, Web Design & Content | Tags: online marketing, small business, web design

So you’ve built your website, set up a personalised email account, bought an SSL Certificate, added a couple of sub domains and had an SEO assessment but you’re still not getting the hits you’d like and your budget and resources are limited. If you’ve run out of ideas on how to increase your brand’s visability, then you’re in luck – we’ve come up with some great ideas to increase brand visibility on a budget.

Social Media

You’ve heard it a million times: if you’re not active on social media, you’re already two steps behind your competitors. Social media is the preferred way for customers to communicate today, because it’s easy and instant, making it a great way to communicate with your customers. Most people check social media several times a day, so use this opportunity to advertise to them. Make sure your brand’s personality shines through in your social media posts and that you’re commited to regular interactions for the best results.

Newsletter

A newsletter is classically old-school but can be incredibly effective if done right. Most of your newsletter subscribers will be regular customers of yours, but you might find the odd individual or two looking to dip their toes before they commit. It’s a great way to keep customers up to date with your businesses news, as well as offering special newletter deals. The best newsletters are short, sharp and include graphics and targeted links. You can start building a newsletter base with a sign up form on your website home page.

Online Directories

If you’ve ever Googled a business, you’ll have noticed the nifty little box on the right hand side of the page listing the company’s address, phone number and opening hours – that’s because that company signed up with Google Places. Beyond Google Places, there are hundreds of other industry-specific online directories, like Urbanspoon for restaurants and HealthEngine for health practioners who offer online bookings. Getting yourself listed on an online directory also improves your SEO.

Remove the clutter

How many pages does your website have? How much content have you packed onto each page? The most popular website on the internet is Google’s homepage. Part of the drawcard is that it’s so clean and, unlike other search engines like Yahoo! and Ask Jeeves, it has very little to distract you from doing exactly what you came to do: search for something.

Ask for testimonials

A testimonial is a great way to convey to potential clients how you’ve helped others in their situation. Ask clients who you’ve had a positive working experience with to review your business, either in writing or, if possible, invite them in and film their testimony for a short video. Even better is to encourage current clients to refer their friends directly to your business, as it means they’re doing half the sale for you.

Content Marketing

If you’ve ever watched an online tutorial made by the company that sells the featured product or read an article or blog post by an industry expert, you’ve consumed content that was designed to market that particular product or service to you. Content marketing is a great way to engage with customers on their level, selling them a solution, rather than a product. You can start simple by blogging about situations that your product would work in, as well as giving advice about your industry.

Back links

Website link ups are an outdated way of linking between different websites to help boost your online presence in an age before search engines. Today, they’ve evolved into back links, where a reputable website links to yours, thereby increasing your overall page ranking. Search engines take into account quality link backs when ranking you because it makes your website look more reputable. You can start building your own back links by signing up to online industry directories and asking those in your network to link to you.