Web Design & Content

Written on 16 July, 2014 by Alan Sarkissian
How To Generate Leads Using Video Marketing: Part 1 Are you losing customers because you don’t know how to attract prospects? Do you really understand how video and social media work? Wouldn’t your strategy and tactics be vastly different, if you understood how to structure your campaigns? As you know, small business marketing is all about visibility . .... Read more
Written on 30 June, 2014 by Georgia Leaker
Why your offline business needs an online presence You might be a shop owner who attracts most of your customers by being located on a busy shopping strip that sees a lot of foot traffic, or a small-firm lawyer who garners business through traditional methods of networking and word of mouth. “I don’t need a website,” you say... Read more
Written on 30 May, 2014 by Alan Sarkissian
How to build marketing momentum using video: 7 ideas to get you thinking Are you losing customers because you’re not engaging with customers and prospects? Are you delaying getting started because you’re stuck on ideas? In this post I’ll cover 7 ways you can start to engage and interact with your prospects and customers by using video. Each month I’ll get specific and... Read more
Written on 12 March, 2014 by Georgia Leaker
Build a website in 30 minutes Having an online presence is crucial in this day and age, with most people using Google or the online Yellow Pages to find the contact details of a business. They want a phone number, a street address and, most importantly, a web address. Yet the Australian Bureau of Statistics recently... Read more
Written on 04 March, 2014 by Karen Lim-Sam
Three easy steps to better landing pages Generate better leverage from your website with efficient landing pages. Gone are the days when one fairly basic and generic landing page would do. Now you need to start thinking about new ways to tempt to your customers to stick around and spend their money. Variety is the spice of... Read more
Written on 13 January, 2014 by Karen Lim-Sam
Five ingredients of a successful homepage For many people, your homepage design will be their first impression of your business – and you never get a second chance at a first impression. Investing in a homepage that will draw customers in and stop them from hitting the dreaded ‘Back’ button is very important. Here are our... Read more
Written on 08 January, 2014 by Karen Lim-Sam
Stop website content thieves from robbing your site Having original website content is a key factor to ranking well on Google, never mind having a user-friendly website. But what happens when other sites steal your work? Copyscape It’s a good idea to see where else your website content appears on the web and the best tool is Copyscape’s... Read more
Written on 15 July, 2013 by Uyen Vu
Three reasons why you must include calls to action A compelling call to action can be the difference between a missed opportunity and securing a sale. If you have a great website that’s not resulting in as many conversions as you hoped, it could be because you haven’t included enough calls to action that help ensure your visitors know... Read more
Written on 14 June, 2013 by Kim Lowton
Website DIY: Open source or commercial site building tools? When it comes to deciding on building a website, a key decision on the setup is whether you plan to build the website yourself or outsource the job to a professional. In order to help you make this decision you should firstly know the costs involved, how much to get... Read more
Written on 09 November, 2012 by Karen Lim-Sam
How to choose a web designer If you’re an online business owner, you know that an effective website can serve as the catalyst for your success. A well-designed website has the power to attract and retain customers and embody your brand values – factors that drive profitability and long-term growth. Conversely, an inferior digital shopfront can... Read more