Category:

Web Design & Content

5 ways to measure your website's performance
Written on 19 September, 2016 by Lisa Shannahan
5 ways to measure your website’s performance When it comes to deciding whether or not your business website is a success, there’s more to it than the feedback you get from your family and friends on how great it looks – although that’s good too! Analysing the behaviour of your online visitors is simple yet invaluable –... Read more
Why choose a .com.au domain name?
Written on 12 September, 2016 by Lisa Shannahan
Why choose a .com.au domain name? If you’re setting up a website for your business, one of the first things you’ll need to sort out is your domain name. For Australian businesses this invariably leads to the question of whether you should register a .com or a .com.au domain. What’s the difference, and does it matter... Read more
How to reduce your website's bounce rate
Written on 22 August, 2016 by James Baylis
How to reduce your website’s bounce rate The bounce rate of your website can reveal a lot about your content, traffic, search marketing and website design. A simple website design fault or incorrectly targeting an audience when advertising can see your bounce rate skyrocket. In this article I’ll discuss ways you can improve your website’s bounce rate.... Read more
Why does my offline business need a website?
Written on 06 June, 2016 by Lisa Shannahan
Why does my offline business need a website? If you’re a firm that offers consulting services and only deals with clients face-to-face… or a small local café only interested in advertising to people in your local area… or you have a shopfront but no intention of selling anything online… why would you need a website? Don’t be mislead... Read more
Why you don’t need to spend a fortune on web design
Written on 23 May, 2016 by Lisa Shannahan
Why you don’t need to spend a fortune on web design Today you have more options than ever to create your very own website. You can take the D.I.Y approach and build it yourself if you have basic web skills, splash out and appoint an expensive web designer, or you can a hire an agency to create and manage your website... Read more
5 areas costing you traffic and leads online
Written on 09 May, 2016 by James Baylis
5 areas costing you traffic and leads online Is your website getting you all the traffic, leads, and phone calls you were hoping for? Have your efforts to compete online felt a lot like pouring money down the drain? If your online presence isn’t performing as well for you as you’d hoped, there’s a good chance you could... Read more
Why not having a mobile-friendly website will destroy your business
Written on 06 May, 2016 by Lisa Shannahan
Why not having a mobile-friendly website will destroy your business Will having a website that isn’t mobile-friendly really destroy your business, or are we just trying to scare you? As with all good business decisions, having qualified data and hard facts on hand allows you to make the best decisions as a business going forward. So what data and facts... Read more
How to get conversions from your
Written on 04 April, 2016 by Verity Meagher
How to get conversions from your “About Us” page in 4 easy steps The “About Us” page is one of the most important to get right. On most websites it’s one of the half dozen most trafficked pages, which gives you a fantastic chance to speak to your customers and further your company’s marketing line. When designing your website, the trick is to... Read more
How to increase your website's usability
Written on 28 March, 2016 by James Baylis
How to increase your website’s usability When it comes to marketing your business, it’s not all about traffic to your website. While traffic is a big contributor to how your business is performing online, your website’s design and usability are also crucial to both your brand perception and overall business aims. If your website is user-friendly,... Read more
Are your current engagement metrics wrong?
Written on 14 March, 2016 by Verity Meagher
Are your current engagement metrics wrong? Time on site, bounce rate, page views – if you have a business or e-commerce website, chances are you’re familiar with these terms as ways to track engagement. However, if these are the only metrics you are using, you might be missing the big picture on how people engage with... Read more