Traditional advertising for online solutions

Written on 01 December, 2007 by WebCentral
Categories: Marketing | Tags: advertising

Are you solely relying on online marketing to drive traffic to your website?

If so, you are probably missing a considerable number of potential visitors. Just because you’ve successfully turned your business into an online model, don’t dismiss traditional marketing just yet.

Your potential customers are everywhere and by targeting certain areas of the internet, you are only reaching some of your potential traffic. Not everyone uses search engines and your adverts are only as good as the website they are hosted on.

Print Media on the Increase

The internet has a long way to go before it replaces print media and magazine readership has never been higher. In fact, the gross annual readership of magazines has increased by 6.4% over the last five years in Australia.

With 80% of people over the age of 14 reading at least one magazine per month, the reach of traditional print media is still strong enough to form a key plank of any marketing campaign, on or off-line.

Targeted Advertising

The strongest advantage of magazine advertising is the targeted nature of the readership. If you want to target a certain demographic of women, there are plenty of women’s magazines capable of delivering a decent return. If you want to advertise to gamers, a campaign in a gaming magazine is assured that everyone who reads it is interested in your field.

Magazine advertising offers clear readership demographics that allow for qualified, tailored marketing that can drive customers to your online business today.

NETT# Magazine Breaks Circulation Record

NETT# Magazine has become the largest circulated small to medium business magazine in Australia with the release of issue 1 this month. Reaching over 100,000 small business owners and online practitioners, NETT# offers a unique marketing advantage to businesses specializing in ecommerce, web design and business services. Maybe you are a reseller or maybe you are a small design company – NETT# can expose your brand to 100,000 readers in need of your services.

Now that’s effective marketing!

To see how magazine advertising with NETT# can compliment your current marketing strategy, call Andy Corlett on 02 9642 8645.