The value of keywords and selecting the right ones

Written on 17 February, 2012 by Karen Lim-Sam
Categories: Search Engine Optimisation | Tags: keywords, pay per click, ppc

Search Engine Optimisation (SEO) is all about making your website available to your targeted market. With Google’s new algorithm, location has become all important. Attached to Google Maps, search criteria’s are now aimed at finding the service or website a searcher wants within their local area. With this in mind, place yourself in the position of someone searching for your services and build your list of keywords and phrases around the problem you can solve for potential clients as well as your location.

Choosing keywords appropriate for your business

You may have some potential clients who will simply make a generic search for your type of business. Using the example of Beauty Therapist, it could be that many clients will simply use the words Beauty Therapist. It is more likely that searchers will use their location. So if the business was based in Bondi, the search term, ‘Beauty Therapist Bondi’ is more likely to be used. Many searchers also look for the problem they are trying to solve so in the case of this business, they may search, ‘dermal fillers’ or ‘how to reduce wrinkles’ in an attempt to find the appropriate therapist for their issue. Think about what your business offers in terms of services and products as well as considering what problem you are solving for potential buyers, then select keywords and phrases around them.

Further to this, you can select keywords that are associated with your brand. This relates to keywords contained in your business name, description or business category. Finally, you could consider pay per click keywords. This involves paying a fee for keywords. If you have more time than money, it is entirely possible to build your traffic organically.

Keyword tools

One of the best tools to use when selecting keywords and phrases is Google’s keyword tool. As you enter relevant keywords for your business into the search tool, it will show you the number of global and local monthly searches for those words along with alternatives. These statistics give you an indication of how many other businesses are competing for these search criteria and hoping to make it to Google’s first page. With this in mind aim for words and phrases with a lower range of search rankings.

Back links

Back links are incoming links to your site from other sites such as registries or businesses you might be affiliated with. As people click on the links to your site, you rank higher within search engines. It is important to create quality back links from sites considered to be authorities in the area you are trying to promote. Links within the text of a blog using a hyperlink are great for generating more traffic to your site.

The most successful sites on the internet are those that have mastered an understanding and use of keywords. With the right keywords, your website may well list on leading pages of search engines, equally the wrong keywords can submerge your site, making it invisible to potential clients.

For more information about the power of keywords and how to make your website search engine friendly contact WebCentral on 1800 800 099 today.