The Google Panda paradox - what it means for SEO

Written on 25 November, 2011 by Karen Lim-Sam
Categories: Search Engine Optimisation | Tags: google, search engine optimisation, seo

If you’re one of the largest proportion of small business owners that don’t fully understand SEO (search engine optimisation) and what it means for your business, you may have missed the Google Panda update.

Just in case you missed it, on 28th of September the Panda update (also known as Panda 2.5) introduced a much stricter emphasis on unique content and in many cases, caused small businesses traffic results to decrease.

For those of us with a basic understanding of SEO, we know that content has always been important and that Google rewards us by keeping unique content ranking high. So the update has caused a lot of controversy in how smaller businesses can compete with the big names now trumping them at the top of the organic search rankings.

As with any online update, it is generally accepted that businesses need to adapt and remain flexible to stay competitive. But the Panda update has left many thinking that SEO is dead. But what is the reality and what do you need to do?

SEO has always come at a price for business owners. It requires a lot of time and effort to build your SEO strategy and develop an understanding of what you need to do to make it profitable. It can be an expensive exercise to keep on top of your content to ensure it continually ranks well. It also takes a great investment of time to create quality content, build back links and grow favourable reviews and comments. It’s often a slow process to see a return on your investment.

The Panda Update has meant that you will need to work harder and invest more to see results. Our advice is to outsource this function and reap the rewards of an experienced professional. You should also look at PPC (pay per click) advertising to raise your ranking in the short term as you build your SEO. You need equal measures of traffic and sales, and you need both, fast!

PPC can help you establish your online customer base while your SEO is gaining momentum. The ultimate aim of course is to rise closer to the top of the organic search results in the long run, but Panda means it’s going to take a bit longer.

WebCentral has a dedicated Online Marketing department. Our SEO experts closely follow all industry developments affecting search engines. If you would like WebCentral to manage your online marketing campaign, enquire now or speak to one of our consultants on 1800 800 099.