The benefits of blogging for your business

Written on 28 April, 2015 by Evelyn Elsted
Categories: Small Business | Tags: blog, content, online business, seo, small business

It seems like everyone is doing it these days, but is setting up a blog for your business really the right way to go? There are some big benefits to business blogging, but before you take the plunge, here are a few handy bits of advice to consider.

Reasons to get started

A blog is a brilliant way to show that your business knows what it’s talking about – but it needs to be well written and researched. You can also use the blog as a way to keep clients up to date with what’s happening in your industry and grow a reputation as a thought leader and expert in your field.

This will give you plenty of opportunities to connect with other influential industry figures and build a network of your own. Reach out to everyone from your business idols to potential brand influencers and ask them if they’d be willing to contribute via an interview or guest post. Provide them with a good platform and many professionals will be happy to appear, giving both of you an opportunity to boost your reach online.

In addition to this, you can use your blog as a place to highlight particular products or services, offering insight into what makes them unique and giving them the kind of time and attention you just can’t spare on an average product page. Let readers purchase directly through posts with an alternative sales cycle. You could even use your blog as a place to sell other people’s products by creating reciprocal affiliate relationships.

By blogging regularly about products or events related to your business, you’ll also be helping to boost your search-engine rankings. Regular, quality content is looked upon favourably by all search engines, and if you make judicious use of keywords and internal linking, your blog could be a fantastic tool for improving your search presence.

Potential perils and pitfalls

There are some great reasons for sitting down at your keyboard and getting started, but if you want to reap the potential benefits of blogging, there are few important things to remember.

For starters, there’s no point starting a blog unless you’re able to commit to it. A company blog that trails off after the first few posts is not going to win you any respect – if you’re only able to post every three months, you can’t expect too many SEO benefits for your endeavours.

It’s also very important to put some quality-control rules in place before you get started – your blog is a reflection of your company, so sloppy spelling mistakes and unsupported facts or opinions have no place on there.

A blog gives you the opportunity to really leverage and control your brand identity, so make the most of it – ensure all your writers have the skills necessary to create relevant, appropriate posts that will do your business proud.