Target your ideal customer with Facebook marketing

Written on 11 April, 2016 by Lisa Shannahan
Categories: Social Media | Tags: facebook, online marketing, social media

As of December 31st, 2015, there were 1.59 Billion active Facebook users. That means that nearly every fourth person on this planet is an active user, which gives you a tremendous potential to reach out and connect with your ideal customers. However, one of the problems with Facebook advertising, and social media advertising in general, is that it works slightly differently than traditional advertising. In this article we’re going to talk about how Facebook advertising works, along with some of the benefits that you can expect.

Paid and Unpaid Traffic

One of the benefits that attracts many Australian business owners to Facebook is that it gives you a chance to reach out to customers without ever spending a dime. You can create a Facebook page for your business, populate it with content, and then attract new customers using it. Unfortunately, there’s a catch. Studies have shown that only 1% of people who like your page will ever return to it organically! That means that even if 1,000 people like your page, only 10 of them will come back naturally.

The solution is to use Facebook’s internal advertising engine. With Facebook advertising, you’ll be able to boost posts and get your content in front of consumers. These boosted posts show up in Facebook user’s timelines, and if used correctly, can result in massive increases in traffic to both your Facebook page and your company’s website. So even though only 1% of people will return to your page, it’s still important to have one because it’s the vehicle through which you attract new customers and generate leads to your website.

The Power of Targeted Marketing

Arguably the greatest feature of using Facebook for marketing is the ability to use Facebook’s Audience Insights tool. This incredibly powerful tool will give you a chance to target your ideal customer. You can be very specific. For example, if you’re a Sydney based business, you can use Audience Insights to target single mothers, thirty to forty years old, in Sydney, who have children from the age of five to ten. Forget about traditional print, radio, or television advertising where you never know who will end up seeing your ad. With Audience Insights you can gain a whole new level of control over your advertising.

With Audience Insights, you’ll also be able to access a great deal of statistics having to do with your campaigns. For example, click through rates, user engagement, average time spent watching a video, number of people reached, average cost per click, and so on. When used correctly, it’s a potent tool which will allow you to leverage your marketing campaigns and increase your conversion rates while spending less.

Sound like a good deal? Our Social Media consultants are here to help you manage all of it. If you’re just getting started on Facebook, we can help you to create a page and get your first customer interactions. If you already have some traction on Facebook, we’ll dig into your analytics, look at your current strategy, and suggest changes to boost your results. Regardless of where your business is at, WebCentral is an affordable Australian based social media marketing firm with consistent results. Contact us today through our website, or give us a call at 1-800-800-099