Meerkat v Periscope for brands
Written on 23 November, 2015 by James Baylis
Meerkat v Periscope for brands Facebook v Myspace, Instagram v PicPlz, YouTube v Vimeo… the social media landscape has long been dominated by battles over the hottest platform, and this year is no different. Mobile live-stream apps Meerkat and Periscope both launched within a few days of each other, and since then marketers have been... Read more
Written on 30 May, 2014 by Alan Sarkissian
How to build marketing momentum using video: 7 ideas to get you thinking Are you losing customers because you’re not engaging with customers and prospects? Are you delaying getting started because you’re stuck on ideas? In this post I’ll cover 7 ways you can start to engage and interact with your prospects and customers by using video. Each month I’ll get specific and... Read more
Written on 23 April, 2013 by Uyen Vu
Why video is the way forward Research shows that online video is one of the fastest routes to conversions, customer engagement and clickthroughs. A January 2013 report by Econsultancy explored the relationship between savvy online video marketing and retail success with surprising results. The study found that shoe e-tailer Zappos boosted sales by between 6 and... Read more
Written on 06 June, 2012 by Verity Meagher
Optimising for online video If you’re interested in revamping up your web presence, you can’t go past video content. Interactive, engaging and highly shareable, online video can also seriously boost your SEO. A recent Forrester study presents a compelling case for embracing video content, revealing that videos are 53 times more likely to help... Read more
Written on 19 March, 2012 by Clancy Clarke
How to use video to engage customers and increase online exposure In the competitive online world, website owners and search engine marketers are constantly looking for new ways to promote themselves and their businesses. One of the most effective ways to connect with your customers is through video marketing. Video marketing isn’t new, big and small brands have been utilising the... Read more
Written on 31 March, 2009 by Jonathan Crossfield
Online video – Are you riding the wave? This article will self-destruct in ten seconds. Well, okay, a little longer than that. But it’s wise to remember that any “next big thing” is really only big, if you can jump on the wave when there are only a few other surfers riding it with you. Once the wave... Read more