Why you are losing money managing your own social media
Written on 16 May, 2016 by Verity Meagher
Why you are losing money managing your own social media Does your business have a barely-visible social media presence that hasn’t been updated in years? Worse still, do you have an active social media strategy that isn’t showing any meaningful results? Small business owners in Australia know the importance of having a social media presence, after all more than half... Read more
Why does my business need social media?
Written on 26 April, 2016 by Lisa Shannahan
Why does my business need social media? Not all that long ago, social media was basically just a timewaster. While for some consumers it still is, it has become something much more lucrative for businesses. Precisely because of the sheer amount of time people spend on social media every day, it has become a highly valuable tool... Read more
The pros and cons of social media automation
Written on 02 November, 2015 by Karen Lam
The pros and cons of social media automation Tools that allow you to automate your social media actions and save you time might sound like a dream come true, but if you want social media automation to work effectively for your business then you need to put some processes in place. The pros 1. Become more organised There... Read more
Written on 03 September, 2015 by Karen Lam
5 social media advertising mistakes to avoid As organic reach fails to deliver results on social media, more and more brands are turning to paid advertising to achieve cut-through on these platforms. Social media behemoths such as Facebook, Instagram and Twitter are constantly rolling out new advertising solutions and targeting opportunities to help marketers get the best... Read more
Written on 03 January, 2013 by Karen Lim-Sam
Nine ways to boost retail sales with Twitter Fast-paced, versatile and widely embraced by customers, Twitter is a retailer’s dream. It allows brands to engage shoppers and promote offers and discounts in real time – attributes that strengthen customer engagement and set the stage for soaring sales. Here are nine strategies for boosting retail sales with Twitter. Include... Read more
Written on 31 May, 2012 by Uyen Vu
How to master your own social media campaign Smart businesses are getting more for their marketing buck by developing effective ad campaigns. The secret? They’re integrating social media into their online advertising. It doesn’t matter what your budget, social media advertising is open to all businesses. It’s highly effective because your efforts create a community of interested consumers... Read more
Written on 19 March, 2009 by Jonathan Crossfield
The Business Relevance of Twitter There must be hundreds of you reading this wondering what all the fuss about Twitter is for? Stories about the addictive social networking site appear almost daily in the SMH and Daily Telegraph online versions and even Channel Seven’s Morning Show did some bandwagon jumping with Larry Emdur introducing housewives... Read more