social media

Written on 11 December, 2014 by Karen Lim-Sam
How to pick the best social media platform for your business With so many social media sites clamouring for your attention, it’s hard to know where you should invest your time. We look at four of the most popular networks to help you decide which will best suit your audience and offer the kind of return on investment you’re hoping for.... Read more
Written on 21 October, 2014 by Evelyn Elsted
Get appy: App-building tools for your business Could your business benefit from a mobile app? Do you have a brilliant idea but aren’t sure you have the creative muscle to make it? App-building tools are popping up online, making it easy for you to design and make your own app with no technical expertise required. Here are... Read more
Written on 22 July, 2014 by Lisa Shannahan
Making Facebook work harder for you… for free Your Facebook business page can be an incredibly effective tool for marketing your business, and it doesn’t have to cost you a fortune. Despite all the technical talk of algorithms and the ever-stronger push to pay to promote your posts, there are a number of simple techniques you can implement... Read more
Written on 16 July, 2014 by Alan Sarkissian
How To Generate Leads Using Video Marketing: Part 1 Are you losing customers because you don’t know how to attract prospects? Do you really understand how video and social media work? Wouldn’t your strategy and tactics be vastly different, if you understood how to structure your campaigns? As you know, small business marketing is all about visibility . .... Read more
Written on 01 May, 2014 by Evelyn Elsted
Facebook snaps up WhatsApp: A startup success story Small tech startup WhatsApp has been snapped up by Facebook, the social media giant that was once a small tech startup itself. What can we learn from their success? Learning from industry veterans All smart and ambitious startups should know the value of taking cues and advice from established industry... Read more
Written on 12 March, 2014 by Karen Lim-Sam
WhatsApp and Facebook: A chattier social network Facebook has caused a media storm with its purchase of mobile messaging service WhatsApp, but what will it mean for the social realm? Facebook is already the most popular social network around – with an estimated 900 million unique monthly visitors – but that doesn’t mean it’s taking it easy... Read more
Written on 27 May, 2013 by Verity Meagher
Beginner's guide to Google+ Google+ may get overshadowed by high-impact Facebook and fast-talking Twitter, but it’s the quiet achiever when it comes to social media. The platform’s association with search giant Google brings juicy benefits for online visibility and SEO – advantages that can see your customer relationships move full steam ahead. Here are... Read more
Written on 12 March, 2013 by Uyen Vu
How NOT to run a Facebook promotion Last year, Ryanair sparked consumer interest for all the wrong reasons. The British airline, best known for its subterranean fares, ignored a Facebook message posted by a customer who was asked to pay 300 euros after forgetting to print off her family’s boarding passes. Unfortunately for Ryanair, the fallout was... Read more
Written on 03 January, 2013 by Karen Lim-Sam
Nine ways to boost retail sales with Twitter Fast-paced, versatile and widely embraced by customers, Twitter is a retailer’s dream. It allows brands to engage shoppers and promote offers and discounts in real time – attributes that strengthen customer engagement and set the stage for soaring sales. Here are nine strategies for boosting retail sales with Twitter. Include... Read more
Written on 23 October, 2012 by Uyen Vu
Is Pinterest right for your business? Since it launched in 2008, Pinterest has embarked on a growth trajectory that has confounded sceptics. In March this year, TechCrunch reported that the virtual pinboard was trouncing social media rivals such as Twitter when it comes to generating search referral traffic. The social sharing site, which invites users to... Read more