social media

The pros and cons of social media automation
Written on 02 November, 2015 by Karen Lam
The pros and cons of social media automation Tools that allow you to automate your social media actions and save you time might sound like a dream come true, but if you want social media automation to work effectively for your business then you need to put some processes in place. The pros 1. Become more organised There... Read more
LinkedIn's Power Profiles and what you can learn from them
Written on 26 October, 2015 by Lisa Shannahan
LinkedIn’s Power Profiles and what you can learn from them Naomi Simson, Ruslan Kogan and Jaimes Leggett: what do these names have in common? Besides being wildly successful in their respective careers, they are also this year’s most viewed professionals on LinkedIn – otherwise known as LinkedIn’s Power Profiles. LinkedIn’s Power Profiles come from all professions, including human resources, marketing,... Read more
Keeping it professional on social media
Written on 15 October, 2015 by Lisa Shannahan
Keeping it professional on social media Building a strong social presence for your business takes a lot of skill. Not only do you need to ensure you have plenty of stellar content to entice people to return, you also have to find that balancing point between personality and professionalism. Learn how to be perfectly poised across... Read more
Written on 07 September, 2015 by Lisa Shannahan
The rise of native advertising With increasing proof that banner ads don’t work, the rise of digital platforms and increasing demand for digital advertising solutions, native advertising is quickly becoming the popular choice in the land of digital marketing. If you’re wondering what native advertising is, and whether it’s a good fit for your business,... Read more
Written on 03 September, 2015 by Karen Lam
5 social media advertising mistakes to avoid As organic reach fails to deliver results on social media, more and more brands are turning to paid advertising to achieve cut-through on these platforms. Social media behemoths such as Facebook, Instagram and Twitter are constantly rolling out new advertising solutions and targeting opportunities to help marketers get the best... Read more
Apple News vs Facebook Instant Articles
Written on 10 August, 2015 by Karen Lam
Apple News vs Facebook Instant Articles Last month, Apple announced its News app, a sleek new reader for iOS 9 that will aggregate news stories from major publishers and serve them up to users based on their interests and behaviours. The announcement came about a month after Facebook launched Instant Articles, a feature streamlining the click-to-read... Read more
Written on 23 July, 2015 by Emily Rice
Which social media platform has the best-performing adverts? In social media advertising, it can be easy to spend dollars where they’re not deserved. So where should you invest your social budget, and which platform has the best-performing adverts? The answer is a little more complex than you may think. Facebook With over 1.44 billion monthly active users worldwide,... Read more
Written on 31 March, 2015 by Verity Meagher
Free social media analytical tools you should be using Freely available and offering valuable insight into consumer and client behaviour, the analytics gleaned from your social media platforms are invaluable. But are you one of the many businesses struggling to make sense of an overabundance of analytical information? It may be time to switch to a more convenient way... Read more
Written on 31 March, 2015 by Evelyn Elsted
Are you targeting the wrong audience? Your content marketing strategy looks great on paper, but your blogs aren’t getting enough page views. You’re getting plenty of traffic, but conversions are low. You’ve spent a lot of money on pay-per-click (PPC) advertising, but people click away from your landing page in a matter of seconds. Do any... Read more
Written on 28 January, 2015 by Georgia Leaker
Social Media Management: Taking the Overwhelm Out of Social Media With social media increasingly the preferred place for most people to hangout online today, it makes perfect sense that you’d want to grow and engage your audience where they’re spending most of their time. Trouble is, most small businesses don’t know how to use all of the platforms or often... Read more