Tag:

social media

How to build a great Facebook campaign
Written on 05 September, 2016 by Julie Doubinski
How to build a great Facebook campaign Currently, there are 15,000,000 Facebook users in Australia. If you think your potential business customers are on Facebook, you should definitely consider running Facebook advertising campaigns. So, where do you start? You can run Facebook ads using your personal account by selecting the “Advert Manager” tab on the left-hand side... Read more
Which is the right social media channel for my business?
Written on 01 July, 2016 by Julie Doubinski
Which is the right social media channel for my business? Australians love social media and they spend a lot of time browsing various social media apps. Overall Australians spend more than 4 hours a day on the internet and most of this time (about 3 hours!) is spent browsing social media. In comparison, traditional entertainment media like TV gets only... Read more
Facebook advertising for businesses
Written on 20 June, 2016 by Lisa Shannahan
Facebook advertising for businesses You can’t debate the value of social media as an advertising tool these days. It has an incredible reach, with a huge pool of users across most demographics, and a wide range of platforms to suit a number of different purposes. More than that, their users not only spend a... Read more
5 reasons your business needs social media
Written on 13 June, 2016 by Lisa Shannahan
5 reasons your business needs social media While social media was traditionally viewed as primarily a platform for pleasure, it is increasingly being recognised as a valuable tool for businesses. We look at some of the key benefits social media could offer your business. Keeps you front-of-mind There are so many brands out there these days that... Read more
Why you are losing money managing your own social media
Written on 16 May, 2016 by Verity Meagher
Why you are losing money managing your own social media Does your business have a barely-visible social media presence that hasn’t been updated in years? Worse still, do you have an active social media strategy that isn’t showing any meaningful results? Small business owners in Australia know the importance of having a social media presence, after all more than half... Read more
Why does my business need social media?
Written on 26 April, 2016 by Lisa Shannahan
Why does my business need social media? Not all that long ago, social media was basically just a timewaster. While for some consumers it still is, it has become something much more lucrative for businesses. Precisely because of the sheer amount of time people spend on social media every day, it has become a highly valuable tool... Read more
Target your ideal customer with Facebook marketing
Written on 11 April, 2016 by Lisa Shannahan
Target your ideal customer with Facebook marketing As of December 31st, 2015, there were 1.59 Billion active Facebook users. That means that nearly every fourth person on this planet is an active user, which gives you a tremendous potential to reach out and connect with your ideal customers. However, one of the problems with Facebook advertising, and... Read more
Using search, social, and email marketing to boost website traffic
Written on 28 March, 2016 by Lisa Shannahan
Using search, social, and email marketing to boost website traffic Your online marketing approach, from the channels you choose to how you make use of them, can make a huge difference to the overall success of your website. As the saying goes, having a website without any traffic is like having a billboard in the desert… not the best use... Read more
Meerkat v Periscope for brands
Written on 23 November, 2015 by James Baylis
Meerkat v Periscope for brands Facebook v Myspace, Instagram v PicPlz, YouTube v Vimeo… the social media landscape has long been dominated by battles over the hottest platform, and this year is no different. Mobile live-stream apps Meerkat and Periscope both launched within a few days of each other, and since then marketers have been... Read more
5 B2B brands nailing it on Instagram
Written on 16 November, 2015 by Lisa Shannahan
5 B2B brands nailing it on Instagram Offering an excellent way to showcase products and initiatives, Instagram is a social media platform with plenty of potential. However, it can be a notoriously difficult one for many B2B companies to handle. Discover the secrets of five B2B brands that have mastered Instagram and see how you can engage... Read more