Tag:
small business
4 tips for nailing customer communication during a crisis Tightly linked to our previous blog on user experience, or UX, is customer service. It’s something that can be difficult to get right in a crisis, however there is no denying it is critical for customer retention. During times of crisis it can be hard as a small business owner... Read more
Categories:
Small Business | Tags:
coronavirus,
COVID-19,
customer behaviour,
online business,
online marketing,
small business
How to develop stronger connections with your audience through social media during COVID-19 Rapid-fire campaigns that bombard people with conflicting information are pushing already sceptical consumers away from traditional broadcasters and news outlets. This change in behaviour has driven people to apps and social media, with usage up 20 per cent since the start of 2020 according to a recent report by Klear.... Read more
Categories:
Social Media | Tags:
facebook,
instagram,
linkedin,
online marketing,
small business,
social media
Stay connected during social isolation: Why your business needs Microsoft Teams Digital collaboration tools have become critical in the age of remote work, globalisation and experience. Not only can they improve communications and ensure efficient performance but over the past few months they’ve developed into a professional necessity. Video conferencing and online messaging services in particular offer organisations some semblance of... Read more
Four ways to communicate with customers during Coronavirus With more people than ever before staying in their homes, your online presence is likely to keep your business visible and relevant to new and reoccurring customers. For people to feel safe interacting with your business, they’ll want to know how you’re responding to COVID-19. Are you implementing extra hygiene... Read more
Categories:
Marketing | Tags:
coronavirus,
COVID-19,
crisis marketing,
marketing,
online business,
online marketing,
small business
Google My Business: Why every small business needs it Building up your local search profile is essential if you're going to grow a dedicated, local customer base. There are a lot of free tools that you can use to improve your business’ online presence, like Google My Business. What exactly is this tool? How do you use it,... Read more
Categories:
Search Engine Optimisation | Tags:
free marketing,
GMB,
google my business,
local seo,
online marketing,
search engine optimisation,
seo,
small business
What is Microsoft Bookings and why should your small business care? Customers calling to book appointments has typically been the main method for Australian small businesses, but this is quickly becoming outdated. We’ve known for a while that Millennials hate phone calls, but a recent survey shows that 56% of Australians – across all generations – avoid phone calls. An online... Read more
Categories:
Small Business | Tags:
email hosting,
Microsoft Bookings,
Microsoft Office,
office 365,
organisation,
small business
The benefits of Bing Search Advertising The two main players on the search engine stage are Google and Bing. Most of us are familiar with Google’s offerings, but Bing and its partners are just as valuable to your small business. Bing Search Advertising, formerly known as Bing Ads, is the official pay-per-click (PPC) service for the... Read more
Does your small business need a website? [exitPopupWebsites] How many times have you searched the internet today? Perhaps it was to check the weather, or maybe you were looking for a restaurant to try for dinner tonight. We use the internet so much each day that we rarely stop to think about how many times we’ve turned... Read more
Categories:
Small Business,
Web Design & Content | Tags:
online business,
small business,
web design,
Website
Are emojis the future of domains? We’ve all had that moment when we sign up for a new service only to find our preferred domain name is taken. Divineflorist1234.com just doesn’t have the same ring to it as Divineflorist.com. With so many domains already taken up, we’re seeking new ways to get the most out of... Read more
Hit the right audience with Google Ads With 71% of search traffic clicks going to results from the first page, it’s no wonder that’s where every business wants to be. What if we told you there was a way to pay your way to the top of Google search results? Google Search Advertising, also known as Google... Read more
Categories:
Marketing,
Pay Per Click | Tags:
google,
online marketing,
pay per click,
ppc,
small business