small business

Written on 28 April, 2015 by Evelyn Elsted
The benefits of blogging for your business It seems like everyone is doing it these days, but is setting up a blog for your business really the right way to go? There are some big benefits to business blogging, but before you take the plunge, here are a few handy bits of advice to consider. Reasons to... Read more
Written on 31 March, 2015 by Verity Meagher
Free social media analytical tools you should be using Freely available and offering valuable insight into consumer and client behaviour, the analytics gleaned from your social media platforms are invaluable. But are you one of the many businesses struggling to make sense of an overabundance of analytical information? It may be time to switch to a more convenient way... Read more
Written on 31 March, 2015 by Evelyn Elsted
Are you targeting the wrong audience? Your content marketing strategy looks great on paper, but your blogs aren’t getting enough page views. You’re getting plenty of traffic, but conversions are low. You’ve spent a lot of money on pay-per-click (PPC) advertising, but people click away from your landing page in a matter of seconds. Do any... Read more
Written on 27 November, 2014 by Georgia Leaker
Spoil your website this Christmas It’s the holidays, so why not spend some time this silly season getting rid of the silly on your website and make sure it sparkles over the New Year. Give it a makeover Start by replacing blurry photos with high quality snaps and critically assessing any other logos or image... Read more
Written on 21 November, 2014 by Verity Meagher
Is your dated website ruining your business? You’re likely to have spent a significant amount of money getting your website ‘just right’, so it’s understandable if you’re resistant to regular makeovers. But be warned – a dated website could be seriously damaging your business. Keep ahead of the curve The online world changes quickly, and what was... Read more
Written on 20 October, 2014 by Georgia Leaker
What else can I do to improve my website? So you’ve built your website, set up a personalised email account, bought an SSL Certificate, added a couple of sub domains and had an SEO assessment but you’re still not getting the hits you’d like and your budget and resources are limited. If you’ve run out of ideas on how... Read more
Written on 23 September, 2014 by Karen Lim-Sam
The age of sponsored content As web users grow more technologically adept, they are finding it easier to tune out traditional forms of online advertising. Things like banner ads are becoming more invisible to the average user and, in the wake of widespread ‘ad blindness’, brands are starting to turn to new avenues for connecting... Read more
Written on 23 September, 2014 by Evelyn Elsted
Stay relevant and functional: Spring clean your website It’s essential that you maintain a regular online housekeeping schedule, and what better time to clean than spring? Use our handy list to help ensure you get into all those nooks and crannies and polish your website to perfection. Dust your ‘About us’ page How long has it been since... Read more
Written on 30 July, 2014 by Evelyn Elsted
15 marketing tips from five of the best Marketing is crucial to business growth. However limited resources, competing priorities and uncertainty about how to develop a strategy and manage its implementation often mean it is left out of many small businesses plans. A team of Australia’s best innovators, brand developers, designers and researchers will help to demystify marketing... Read more
Written on 30 June, 2014 by Georgia Leaker
Why your offline business needs an online presence You might be a shop owner who attracts most of your customers by being located on a busy shopping strip that sees a lot of foot traffic, or a small-firm lawyer who garners business through traditional methods of networking and word of mouth. “I don’t need a website,” you say... Read more