small business

How to build a great Facebook campaign
Written on 05 September, 2016 by Julie Doubinski
How to build a great Facebook campaign Currently, there are 15,000,000 Facebook users in Australia. If you think your potential business customers are on Facebook, you should definitely consider running Facebook advertising campaigns. So, where do you start? You can run Facebook ads using your personal account by selecting the “Advert Manager” tab on the left-hand side... Read more
Why new and small businesses need marketing
Written on 18 July, 2016 by Small Business Festival Victoria
Why new and small businesses need marketing Have you’ve started a business recently? Or maybe you’ve been running for years, growing your business from the ground up? Maybe you’ve taken over a family business? Small businesses like yours make up more than 95% of all businesses in Victoria, employing millions of people, in every industry and sector... Read more
Written on 27 June, 2016 by Katharine Gray
7 ways to grow your business with Small Business Festival Victoria 2016 Are you trying to grow your business? Or maybe you’re thinking of striking out on your own? The Small Business Festival Victoria is back in 2016. From 1 – 31 August, there will be more than 450 events for small businesses to learn, get support and grow their network. Not... Read more
How to get conversions from your
Written on 04 April, 2016 by Verity Meagher
How to get conversions from your “About Us” page in 4 easy steps The “About Us” page is one of the most important to get right. On most websites it’s one of the half dozen most trafficked pages, which gives you a fantastic chance to speak to your customers and further your company’s marketing line. When designing your website, the trick is to... Read more
5 mistakes startups make
Written on 07 December, 2015 by Karen Lam
5 mistakes startups make With the abundance of information and tools available online, and the rapid growth of technology in the 21st century, there has never been a better time for budding entrepreneurs to create businesses that innovate and disrupt. However, it can be daunting to venture into the world of new business when... Read more
Keeping it professional on social media
Written on 15 October, 2015 by Lisa Shannahan
Keeping it professional on social media Building a strong social presence for your business takes a lot of skill. Not only do you need to ensure you have plenty of stellar content to entice people to return, you also have to find that balancing point between personality and professionalism. Learn how to be perfectly poised across... Read more
Stay Smart Online Small Business Guide
Written on 13 October, 2015 by Lisa Shannahan
Stay Smart Online releases free Small Business Guide Did you know that 60% of businesses who experience a cyber attack go out of business within 6 months? Privacy and security online are vitally important for small businesses, not only for protecting the information your clients share with you (like their payment and contact details) but for restricting access... Read more
Choosing the right SEO provider
Written on 28 September, 2015 by Karen Lam
Choosing the right SEO provider Search engine optimisation (SEO) is an invaluable tool for businesses hoping to boost their online rankings. But to fully enjoy the benefits, you must be savvy about picking the right vendor. Search engines are constantly tweaking their algorithms and updating their best-practice guidelines, so it’s essential to choose an SEO... Read more
Spying on the competition
Written on 24 September, 2015 by James Baylis
Spying on the competition: An essential for businesses To stay ahead of your competitors, you need to know exactly what you’re up against. By keeping track of how they operate, you can give yourself an edge and help your business get ahead of the pack. There are plenty of tools available to help you extract insights into what... Read more
Written on 17 July, 2015 by Verity Meagher
Is your dated website ruining your business? You’re likely to have spent a significant amount of money getting your website ‘just right’, so it’s understandable if you’re resistant to regular makeovers. But be warned – a dated website could be seriously damaging your business. Keep ahead of the curve The online world changes quickly, and what was... Read more