Written on 30 May, 2012 by Uyen Vu
How to get on Google’s good side Forget about wining and dining your clients. These days, it’s more important to get intimate with Google. Despite competition from rivals, Google dominates the online search market with an impressive 80.65 per cent share, according to StatOwl. The search giant might have an enormous market presence but it has an... Read more
Written on 11 May, 2012 by Karen Lim-Sam
What is link building and how can it help your business? Link building is the term coined to describe when individuals and businesses create inbound links to their own website. This can be done in a variety of ways including reciprocal links and URL listings in newsletters, guest blogs, search engines and other directories. Growing your business website’s link profile is... Read more
Written on 23 April, 2012 by Clancy Clarke
Five reasons why your business needs Google Places The economy may still be feeling the effects of the GFC, but one thing that remains resilient is the internet, with billions of searches each week. In fact, 97 per cent of consumers search for local businesses online according to data released by Google. If you aren’t making your business... Read more
Written on 03 April, 2012 by Clancy Clarke
Four basic SEO techniques to help your site rank Business owners strive to have their website appear on the first page of search engine results – it’s where potential customers look to first. To get there, you need to create a search engine optimisation (SEO) strategy that will boost your page rankings and get your business the exposure it... Read more
Written on 02 March, 2012 by Karen Lim-Sam
A change in online marketing: Behavioural marketing The online world is a fast paced ever-changing environment. A recent trend proving to be an essential change for online marketing is the advent of re-targeting. Re-targeting refers to the move away from simply using Google display ads and implementing advertising campaigns based upon website visitor behaviour. You may have... Read more
Written on 23 February, 2012 by Clancy Clarke
5 steps to online marketing success Just like a real-time business, the success of your online business is going to be dependent upon good marketing. Whilst having a web presence is your first step, you could have the best website online and find it ineffective without high quality traffic. Here are five steps for creating effective... Read more
Written on 20 January, 2012 by Karen Lim-Sam
Use online reporting to improve conversions If you’re marketing your business online, then analysing your website’s statistical data is going to benefit you. If you have built your website, you should take advantage Google Analytics to find out about the activity of your site. If your site was designed by a professional, it is possible the... Read more
Written on 08 December, 2011 by Verity Meagher
Would your website benefit from a blog? The days of having a static website are over. Your website should be a living, breathing part of your business and your blog is the beating heart. It can be the lifeblood for your bottom line… has that got your pulse racing? If you have resisted having a blog or... Read more
Written on 25 November, 2011 by Karen Lim-Sam
The Google Panda paradox - what it means for SEO If you’re one of the largest proportion of small business owners that don’t fully understand SEO (search engine optimisation) and what it means for your business, you may have missed the Google Panda update. Just in case you missed it, on 28th of September the Panda update (also known as... Read more
Written on 11 November, 2011 by Clancy Clarke
How do search engines like Google make money? Search engines make money by running search related ads alongside the organic search engine results. The search engine makes money every time someone clicks on one of these ads. This technique is known as pay-per-click advertising. Advertisers pay or bid for placements in the search results for keyword phrases of... Read more