Written on 17 August, 2015 by Lisa Shannahan
Your search marketing campaign: SEO, PPC, or both? The top spots on the first page of search engine results are hot property, precisely because they are exactly where you need to be for your customers to find you. 98% of searchers ultimately choose a business that is listed on the first page of the results they get. How... Read more
Written on 28 April, 2015 by Evelyn Elsted
The benefits of blogging for your business It seems like everyone is doing it these days, but is setting up a blog for your business really the right way to go? There are some big benefits to business blogging, but before you take the plunge, here are a few handy bits of advice to consider. Reasons to... Read more
Written on 23 April, 2015 by Stephen Mayall
Is Your Website Ready for Google’s ‘Mobile Friendly’ Update? As you may have heard Google have recently rolled out a ‘mobile friendly’ update, that will reward websites that are mobile friendly, whilst potentially penalising those that aren’t. Typically Google’s updates are relatively subdued affairs until the day. When website and small business owners wake up one day to find... Read more
Written on 21 October, 2014 by Verity Meagher
Can Google read your website? Sub-navigation tips and tricks There are lots of different elements that need to be considered if you’re hoping for a good Google ranking, but considering whether the search engine can read your site or not is one of the most important. Pay heed to these top sub-navigation tips and tricks to ensure Google’s spiders... Read more
Written on 31 January, 2014 by Verity Meagher
Google’s missing keywords With Google’s Hummingbird update has come the news that the search giant will no longer provide website owners with keyword information. So what will this mean for your business? The bold move is an attempt to increase user privacy that’s left many businesses running scared. But there’s no need to... Read more
Written on 17 May, 2013 by Uyen Vu
Three rules for optimising your website Optimising your website will help improve the viewer experience and increase conversions. However, the process of putting conversion principles into practice can be a little more elusive. In particular, the art of content placement represents a grey zone for business owners thanks to conflicting beliefs about the impact of user... Read more
Written on 07 March, 2013 by Uyen Vu
The importance of local SEO The old adage “think global, act local” is especially relevant when it comes to search. The internet might be an international playing field, but geography remains a powerful catalyst for driving conversions and attracting sales. Unfortunately, many businesses fail to consider the power of local SEO when executing a search... Read more
Written on 13 November, 2012 by Uyen Vu
How to reach your untapped market While it’s true that online business don’t have the same advantages offered by face-to-face interactions, they do have access to a suite of analytical tools that make light work out of reaching untapped markets. The data-driven nature of the internet has made it easy to collect and analyse customer information... Read more
Written on 25 July, 2012 by Uyen Vu
The power of recommendations If you operate an online business, you can’t ignore the power of recommendation. Ratings and reviews are strong catalysts for conversions, with recent figures by Econsultancy highlighting that 61 per cent of consumers read comments by fellow customers before making a purchasing decision. But it’s not just your bottom line... Read more
Written on 27 June, 2012 by Uyen Vu
SEO or PPC? SEO (Search Engine Optimisation), PPC (Pay Per Click) – digital marketing is an acronym-heavy minefield that businesses can spend precious resources attempting to decode. That’s why it’s helpful to understand the pros and cons of each marketing strategy before determining the one that’s right for you and your business objectives.... Read more