Tag:
seo
Written on 06 October, 2020 by Julia Hammond
New government funding to support farmer's markets
It’s been an unpredictable year for many local businesses, but some good news is on the horizon. A new support package from the Victorian Government and a campaign by Visit Victoria are set to provide some much-needed support. Here’s the key details on the Click for Vic campaign and what... Read more
Categories: Small Business | Tags: build a website, online business, online marketing, pay per click, seo, social media
Written on 01 September, 2020 by Julia Hammond
Explaining the News Media Bargaining Code: Is it likely to impact your business?
On April 20 this year, the Australian Government directed the ACCC to develop a mandatory code of conduct to address the power imbalances between the Australian news media and digital platforms including Google, YouTube and Facebook. With the code drafted and released for review on 31 July, there have been... Read more
Written on 15 July, 2020 by Julia Hammond
Why having an SEO strategy is more important during COVID-19
Across the world COVID-19 has drastically changed our personal and professional lives, leaving economies stalled and people living and working at home. Some Australians are enjoying new relaxed physical distancing rules with the four-square-metre rule allowing venues to reopen. Even so, consumers are searching online a lot, with Google receiving... Read more
Categories: Search Engine Optimisation | Tags: COVID-19, online business, online marketing, search engine optimisation, seo, small business
Written on 25 January, 2020 by Julia Hammond
Google My Business: Why every small business needs it
Building up your local search profile is essential if you're going to grow a dedicated, local customer base. There are a lot of free tools that you can use to improve your business’ online presence, like Google My Business. What exactly is this tool? How do you use it,... Read more
Categories: Search Engine Optimisation | Tags: free marketing, GMB, google my business, local seo, online marketing, search engine optimisation, seo, small business
Written on 12 September, 2019 by Julia Hammond
What does no. 1 in digital marketing mean?
A lot of us want our digital marketing efforts to ensure we reach the first spot on Google, or to help us build the most followers on Instagram. But what does no. 1 in digital marketing really mean? Is the first result on Google search really that different to the... Read more
Categories: Marketing | Tags: actionable metrics, content, digital marketing, measurables, online marketing, pay per click, ppc, search engine optimisation, seo, vanity metrics
Written on 26 September, 2016 by Karen Lam
How RankBrain is affecting your rankings in Google
If you've been trying to improve your website's SEO presence, you'll have come across the word 'RankBrain' during your research. In this article, I'll discuss what RankBrain is and how it's affecting your website's Google rankings. What is RankBrain? RankBrain is Google's newest learning algorithm which is believed to change... Read more
Written on 05 September, 2016 by James Baylis
7 SEO hacks for startups
You've just started your business and built an online profile, so now it's time to get visitors to your website. SEO is a great medium to exploit for any business, especially startups that lack funding or have no marketing presence. Want to tackle your SEO strategy? Try these 7 SEO... Read more
Categories: Search Engine Optimisation | Tags: online business, online marketing, search engine optimisation, seo
Written on 23 May, 2016 by James Baylis
What do SEO companies actually do?
To answer the question put forward in the title, quite simply SEO (search engine optimisation) companies help businesses create a powerful online scent. This scent then attracts consumers to the business using search networks such as Google, Yahoo and Bing. While a rather simple analogy, the steps an SEO company... Read more
Categories: Search Engine Optimisation | Tags: online business, online marketing, search engine optimisation, seo
Written on 25 April, 2016 by James Baylis
Setting the foundations of local SEO for your business
There's a huge difference between search engine optimisation (SEO) and local SEO. SEO focuses on global searches whereas local SEO hones in on nationwide and city-level queries. For local businesses and startups in the Sydney or Melbourne region, you'll almost always want to start with local SEO if the bulk... Read more
Categories: Search Engine Optimisation, Small Business | Tags: local business, local seo, search engine optimisation, seo
Written on 18 April, 2016 by Lisa Shannahan
How to pick an SEO-friendly (and marketable) domain
15 years ago, choosing a domain name was as simple as picking a name you liked and buying it. Today there are more than 1 billion websites and the pool of available domain names is ever dwindling. Then there's the issue of online marketing and the ability to choose a... Read more
