search engines

Why search marketing is critical to online success
Written on 11 July, 2016 by Lisa Shannahan
Why search marketing is critical to online success Your search marketing strategy is critical to your online success. The amount of traffic (visitors) you get to your website directly impacts the return on investment it will generate, and one of the primary sources of website traffic is search. Whether the goal of your website is to generate calls,... Read more
3 benefits of using PPC to grow your business
Written on 02 May, 2016 by James Baylis
3 benefits of using PPC to grow your business Pay per click (PPC) advertising has opened up the door for many small Australian businesses in recent years to find more customers, and can most likely help your business find customers if they frequently access the Internet. PPC is a useful tool to add to your marketing strategy and in... Read more
How PPC can help small businesses grow
Written on 18 April, 2016 by James Baylis
How PPC can help small businesses grow As a small business in a big online world, it can be very frustrating to generate leads and customers online without spending a lot of time and money (with no guarantee of results). With more inbound marketing strategies to choose than you can shake a stick at, it doesn’t take... Read more
Using search, social, and email marketing to boost website traffic
Written on 28 March, 2016 by Lisa Shannahan
Using search, social, and email marketing to boost website traffic Your online marketing approach, from the channels you choose to how you make use of them, can make a huge difference to the overall success of your website. As the saying goes, having a website without any traffic is like having a billboard in the desert… not the best use... Read more
5 Tips for Google Adwords Success in 2016
Written on 07 March, 2016 by Gerard Goh
5 tips for Google Adwords success in 2016 Google Adwords have been great for businesses to get their business found. You don’t pay anything until you get actual website visitors on a cost per click (CPC) basis. However, with the recent removal of right column ads on the Google search engine results page (SERP), the top half of... Read more
Written on 24 August, 2015 by Verity Meagher
Why you need a backlinking strategy Tech teams are tweaking and refining search engine algorithms every day, and ranking as highly as possible is crucial for maximising leads and sales on the web. Quite simply, without a strong strategy for search, you risk missing out on profit and part of that strategy should be backlinking. What... Read more
Written on 22 January, 2014 by WebCentral
How do search engines work? A common misconception among many internet users is that search engines search and display results from every single website that exists. This would mean, that for every single search that is performed the search engines would need to gather, analyse and display results of over 25 billion pages – if... Read more
Written on 12 August, 2013 by Uyen Vu
What you need to know about Google’s latest search changes Every now and then Google updates its core PageRank and search algorithms and everything changes. As they work to create the best possible results and eliminate link farmers and spam, these changes can dramatically affect your company’s SEO strategy and how your customers find you – and ultimately your bottom... Read more
Written on 12 June, 2013 by Karen Lim-Sam
Clever ways to grow your web traffic In the offline world, you can rely on a striking shopfront and stellar customer service. But if you’re doing business online, you need to dream up more inventive ways to get customers through your door. Making a concerted effort to grow your web traffic is important for improving your brand... Read more
Written on 08 November, 2011 by Clancy Clarke
Organic search engine results versus paid search engine results Nearly all users of the internet would perform some kind of web search on a daily basis, whether this is via Google, Yahoo, Bing or some smaller search engine. Once a search is completed users are presented with the search results – broken down into two distinct sections – organic... Read more