search engine optimisation

Written on 25 November, 2011 by Karen Lim-Sam
The Google Panda paradox - what it means for SEO If you’re one of the largest proportion of small business owners that don’t fully understand SEO (search engine optimisation) and what it means for your business, you may have missed the Google Panda update. Just in case you missed it, on 28th of September the Panda update (also known as... Read more
Written on 11 November, 2011 by Clancy Clarke
How do search engines like Google make money? Search engines make money by running search related ads alongside the organic search engine results. The search engine makes money every time someone clicks on one of these ads. This technique is known as pay-per-click advertising. Advertisers pay or bid for placements in the search results for keyword phrases of... Read more
Written on 15 November, 2010 by Jonathan Crossfield
Directing traffic – leading customers to a sale It may seem obvious, but many websites fail because they don’t clearly articulate why - or even what - a visitor to the site should do. Sure, you as the business owner want them to buy your product or enquire after your service, but have you told them that? If... Read more
Written on 13 August, 2008 by Jonathan Crossfield
8 common DIY SEO mistakes When you first start out playing the game of SEO and getting your site listed on all the major search engines, you’ll be thrilled to see your name in lights at all…but who really looks to the forty-fifth page of search results? Now that you’re listed and are getting some... Read more
Written on 11 August, 2008 by Jonathan Crossfield
So I wrote a blog on page titles and couldn’t think of a good title… I must say, one thing that I have noticed recently in my SEO travels, is the lack of attention people seem to be placing on the page titles of their websites. I have found some really bad titles over the last few weeks, people adding too much content, not enough... Read more
Written on 11 June, 2008 by Jonathan Crossfield
The wrong kind of SEO – black hat strategies to avoid Google takes into account more than 200 factors when ranking a web page. Some of the most popular being the use of a keyword in the title tag, keyword use in the body text and the age of the site. There are two categories that SEO can be split into.... Read more
Written on 01 February, 2006 by Jonathan Crossfield
Why you should get listed on DMOZ DMOZ, also known as the Open Directory Project, describes itself as ‘the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors.’ DMOZ is used by Google for ALL of the contents of the Web Directory portion of their... Read more
Written on 01 January, 2006 by WebCentral
3 easy steps to boost your Google traffic Driving a large amount of traffic to your website is best achieved by gaining top positions on the Google search engine. While Google’s algorithm is very complex, the essence of what they are trying to achieve is quite simple - reward popular sites with good content. Website popularity is measured... Read more