search engine optimisation

Written on 17 August, 2015 by Lisa Shannahan
Your search marketing campaign: SEO, PPC, or both? The top spots on the first page of search engine results are hot property, precisely because they are exactly where you need to be for your customers to find you. 98% of searchers ultimately choose a business that is listed on the first page of the results they get. How... Read more
Written on 23 April, 2015 by Stephen Mayall
Is Your Website Ready for Google’s ‘Mobile Friendly’ Update? As you may have heard Google have recently rolled out a ‘mobile friendly’ update, that will reward websites that are mobile friendly, whilst potentially penalising those that aren’t. Typically Google’s updates are relatively subdued affairs until the day. When website and small business owners wake up one day to find... Read more
Written on 31 March, 2015 by Verity Meagher
Free social media analytical tools you should be using Freely available and offering valuable insight into consumer and client behaviour, the analytics gleaned from your social media platforms are invaluable. But are you one of the many businesses struggling to make sense of an overabundance of analytical information? It may be time to switch to a more convenient way... Read more
Written on 23 September, 2014 by Karen Lim-Sam
The age of sponsored content As web users grow more technologically adept, they are finding it easier to tune out traditional forms of online advertising. Things like banner ads are becoming more invisible to the average user and, in the wake of widespread ‘ad blindness’, brands are starting to turn to new avenues for connecting... Read more
Written on 23 September, 2014 by Evelyn Elsted
Stay relevant and functional: Spring clean your website It’s essential that you maintain a regular online housekeeping schedule, and what better time to clean than spring? Use our handy list to help ensure you get into all those nooks and crannies and polish your website to perfection. Dust your ‘About us’ page How long has it been since... Read more
Written on 26 August, 2014 by Verity Meagher
Get to grips with Google Analytics and measure your site’s success Google Analytics can seem rather intimidating to a newcomer. But by jumping in and trying out a few of the following tips, you’ll soon find that measuring the success of your website is easier than you think. Pay close attention to your traffic Google Analytics makes it possible for you... Read more
Written on 01 May, 2014 by Evelyn Elsted
Web analytics 2.0: Types of online data you should be tracking Google Analytics and SiteCatalyst are not the only data tools online businesses should be using. Broaden your horizons and get to grips with other data trackers that could reveal important insights for your business. Customer analytics Your customers hold the key to some really valuable statistics and you shouldn’t wait... Read more
Written on 17 May, 2013 by Uyen Vu
Three rules for optimising your website Optimising your website will help improve the viewer experience and increase conversions. However, the process of putting conversion principles into practice can be a little more elusive. In particular, the art of content placement represents a grey zone for business owners thanks to conflicting beliefs about the impact of user... Read more
Written on 07 March, 2013 by Uyen Vu
The importance of local SEO The old adage “think global, act local” is especially relevant when it comes to search. The internet might be an international playing field, but geography remains a powerful catalyst for driving conversions and attracting sales. Unfortunately, many businesses fail to consider the power of local SEO when executing a search... Read more
Written on 13 November, 2012 by Uyen Vu
How to reach your untapped market While it’s true that online business don’t have the same advantages offered by face-to-face interactions, they do have access to a suite of analytical tools that make light work out of reaching untapped markets. The data-driven nature of the internet has made it easy to collect and analyse customer information... Read more