Written on 20 April, 2012 by Verity Meagher
Are you making the most of your PPC advertising? Your main objective of Pay Per Click (PPC) is to get traffic to respond to your specific call to action. You may want them to buy a product or service, subscribe to your business newsletter or click on an ad. It all sounds easy. But if you’re new to PPC,... Read more
Written on 02 April, 2012 by Clancy Clarke
Want more PPC traffic? The inside word from Google Google’s internal research team originally released some very interesting data from a study they completed in regards to paid versus organic search traffic. The major focus of the study was to determine if paid search ads are paused whether the clicks from organic results make up for the lost paid... Read more
Written on 17 February, 2012 by Karen Lim-Sam
The value of keywords and selecting the right ones Search Engine Optimisation (SEO) is all about making your website available to your targeted market. With Google’s new algorithm, location has become all important. Attached to Google Maps, search criteria’s are now aimed at finding the service or website a searcher wants within their local area. With this in mind,... Read more
Written on 03 February, 2012 by Clancy Clarke
The most effective ways to use AdWords Adwords are the advertisements lined up on the side of your screen when you view your search results in Google. Whilst some people consider Adwords as simply paid traffic generation, they may fail to see the SEO advantage that a tool like Adwords can offer. Many users of Adwords will... Read more
Written on 11 November, 2011 by Clancy Clarke
How do search engines like Google make money? Search engines make money by running search related ads alongside the organic search engine results. The search engine makes money every time someone clicks on one of these ads. This technique is known as pay-per-click advertising. Advertisers pay or bid for placements in the search results for keyword phrases of... Read more
Written on 08 November, 2011 by Clancy Clarke
Organic search engine results versus paid search engine results Nearly all users of the internet would perform some kind of web search on a daily basis, whether this is via Google, Yahoo, Bing or some smaller search engine. Once a search is completed users are presented with the search results – broken down into two distinct sections – organic... Read more
Written on 28 October, 2011 by Verity Meagher
Does Pay Per Click deliver a return on investment? It would seem the majority of small businesses are still struggling to see the value of using Google AdWords. According to a recent study conducted with over 500 businesses, only 18% of SMEs* believed their AdWords were delivering a strong return on their investment. The typical challenges facing business owners... Read more
Written on 18 August, 2011 by Verity Meagher
Small budget? Get the most from your Pay Per Click advertising At a time when small businesses are feeling the pinch and endeavoring to cut back on marketing spend citing concerns over the economy and carbon tax, many are looking for new cost effective ways to acquire customers and qualified traffic. Pay-per-click advertising (PPC) allows you to put your business in... Read more
Written on 01 July, 2007 by Gareth Parkin
Choosing the right keywords with Google AdWords Any advertiser knows that before you can sell anything, you must first define and then reach your target audience. When it comes to Google AdWords, reaching your target audience is all about choosing the right keywords to display in the advertisements you create. Increasing traffic to your web site is... Read more
Written on 01 January, 2006 by WebCentral
How to easily save on your AdWords budget The budget is where so many advertisers fail. So many users new to AdWords and Pay Per Click quickly see their budget eaten up and dismiss the whole AdWords system as expensive and not for them. When, in truth, if they understood the system better and made a few small... Read more