3 benefits of using PPC to grow your business
Written on 02 May, 2016 by James Baylis
3 benefits of using PPC to grow your business Pay per click (PPC) advertising has opened up the door for many small Australian businesses in recent years to find more customers, and can most likely help your business find customers if they frequently access the Internet. PPC is a useful tool to add to your marketing strategy and in... Read more
How PPC can help small businesses grow
Written on 18 April, 2016 by James Baylis
How PPC can help small businesses grow As a small business in a big online world, it can be very frustrating to generate leads and customers online without spending a lot of time and money (with no guarantee of results). With more inbound marketing strategies to choose than you can shake a stick at, it doesn’t take... Read more
Using search, social, and email marketing to boost website traffic
Written on 28 March, 2016 by Lisa Shannahan
Using search, social, and email marketing to boost website traffic Your online marketing approach, from the channels you choose to how you make use of them, can make a huge difference to the overall success of your website. As the saying goes, having a website without any traffic is like having a billboard in the desert… not the best use... Read more
5 Tips for Google Adwords Success in 2016
Written on 07 March, 2016 by Gerard Goh
5 tips for Google Adwords success in 2016 Google Adwords have been great for businesses to get their business found. You don’t pay anything until you get actual website visitors on a cost per click (CPC) basis. However, with the recent removal of right column ads on the Google search engine results page (SERP), the top half of... Read more
How to get on the first page of Google search results
Written on 21 December, 2015 by James Baylis
How to get on the first page of Google search results You’ve built your website. It’s mobile-friendly, showcases your products and the design looks great. You’re ready to drive traffic to it and you know that Google is one of the most important ways to do so, but how can you get on the first page of Google search results? While... Read more
SEO diagram
Written on 05 October, 2015 by Verity Meagher
Unifying SEO and SEM: An integrated strategy Traditionally, marketers have run search engine optimisation (SEO) and search engine marketing (SEM) strategies side by side. But if you want to see a better return on investment, it might be time to unify the two. By integrating these two important marketing strands, you can allow one to inform the... Read more
Written on 17 August, 2015 by Lisa Shannahan
Your search marketing campaign: SEO, PPC, or both? The top spots on the first page of search engine results are hot property, precisely because they are exactly where you need to be for your customers to find you. 98% of searchers ultimately choose a business that is listed on the first page of the results they get. How... Read more
Written on 28 February, 2013 by Uyen Vu
The do’s and don’ts of landing pages If you’re an online business owner, your landing page is the virtual equivalent of a shop window. Mastering its presentation could translate to increased traffic, conversions and sales. Failing to invest in your landing page, however, is sure to have the reverse effect on potential customers and leads, who will... Read more
Written on 27 June, 2012 by Uyen Vu
SEO or PPC? SEO (Search Engine Optimisation), PPC (Pay Per Click) – digital marketing is an acronym-heavy minefield that businesses can spend precious resources attempting to decode. That’s why it’s helpful to understand the pros and cons of each marketing strategy before determining the one that’s right for you and your business objectives.... Read more
Written on 14 June, 2012 by Karen Lim-Sam
A beginner’s guide to PPC Pay per click or PPC marketing is a highly strategic method of capturing potential customers and is a powerful driver of conversion and online sales. However, even the most seasoned PPC expert can find managing a paid search campaign challenging. PPC is both measurable and tactical, if you devise the... Read more