Tag:

pay per click

Written on 06 October, 2020 by Julia Hammond

New government funding to support farmer's markets It’s been an unpredictable year for many local businesses, but some good news is on the horizon. A new support package from the Victorian Government and a campaign by Visit Victoria are set to provide some much-needed support. Here’s the key details on the Click for Vic campaign and what... Read more
Categories: Small Business | Tags: build a website, online business, online marketing, pay per click, seo, social media

Written on 11 June, 2020 by Julia Hammond

4 tips to maximise your advertising budget during a crisis With countless employees working from home and many more in lockdown, consumers are being driven online more than ever before. Even though internet use is up by more than 70 per cent, the wider impacts of COVID-19 means the overall spend for online advertising remains low. For your spend to... Read more
Categories: Pay Per Click | Tags: coronavirus, COVID-19, online marketing, pay per click, ppc, search engine marketing

Written on 30 September, 2019 by Julia Hammond

The benefits of Bing Search Advertising The two main players on the search engine stage are Google and Bing. Most of us are familiar with Google’s offerings, but Bing and its partners are just as valuable to your small business. Bing Search Advertising, formerly known as Bing Ads, is the official pay-per-click (PPC) service for the... Read more
Categories: Pay Per Click, Small Business | Tags: bing, bing ads, bing search advertising, microsoft advertising, online business, online marketing, pay per click, ppc, search advertising, search engine marketing, small business

Written on 12 September, 2019 by Julia Hammond

What does no. 1 in digital marketing mean? A lot of us want our digital marketing efforts to ensure we reach the first spot on Google, or to help us build the most followers on Instagram. But what does no. 1 in digital marketing really mean? Is the first result on Google search really that different to the... Read more
Categories: Marketing | Tags: actionable metrics, content, digital marketing, measurables, online marketing, pay per click, ppc, search engine optimisation, seo, vanity metrics

Written on 06 June, 2019 by Jessica Clausen

Hit the right audience with Google Ads With 71% of search traffic clicks going to results from the first page, it’s no wonder that’s where every business wants to be. What if we told you there was a way to pay your way to the top of Google search results? Google Search Advertising, also known as Google... Read more
Categories: Marketing, Pay Per Click | Tags: google, online marketing, pay per click, ppc, small business

Written on 30 May, 2019 by Jessica Clausen

Google Ads hacks that’ll have you reaching further without moving a muscle Whether your business is new or old, small or large, the basis to success for every business is tapping into the digital marketing space. Here are some handy tips to tackling the Google Ads juggernaut. When it comes to a successful marketing campaign in the 21st century, if you’re not... Read more
Categories: Marketing, News, Pay Per Click, Small Business | Tags: google, google ads, keywords, marketing, online marketing, pay per click, ppc, small business
How PPC can take your business to the next level

Written on 30 May, 2016 by Ivy Bartolome

How PPC can take your business to the next level Of all the online marketing methods you have at your disposal, nothing will get you faster results than pay per click (PPC) advertising on search engines.  Whether you sell a product or service, PPC is arguably the fastest way to take your business to the next level, and in today's... Read more
Categories: Pay Per Click | Tags: pay per click, ppc, search engine marketing

Written on 10 February, 2011 by Verity Meagher

Tip #7 - Improve your SEM campaign’s ROI in 7 easy steps Strictly speaking today’s top tip really spoils you, it doesn’t just provide one great piece of advice to boost your business but instead gives you seven! If you’re keen to promote your business online, then chances are you’re interested in some form(s) of SEM (Search Engine Marketing). There are a... Read more
Categories: Pay Per Click | Tags: marketing, pay per click, ppc