Tag:
online marketing
Written on 04 October, 2015 by James Baylis
When, where and how to share video content As predicted, video content has taken centre stage in marketing this year and “show, don’t tell” has become the mantra – so much so that 70% of marketing professionals report that video converts better than any other medium. Here’s the when, where and how of sharing your video content. When... Read more
Written on 17 March, 2015 by Karen Lim Sam
BPG: The new image format that could replace JPEG JPEG has been the image file format of choice for over 20 years, but its days at the top might be numbered thanks to the invention of BPG (better portable graphics). Could this simple new image format be poised to topple the reigning champion? Synonymous with web-friendly images and used as the default picture... Read more
Categories:
Web Design & Content | Tags:
marketing,
online business,
online marketing,
small business,
social media,
web design
Written on 24 February, 2015 by Alita Harvey – Rodriguez
Top trends for increasing sales leads in 2015 Increasing leads/traffic is the goal for most businesses, right? If you’re reading this blog, it must be one of yours. So how do you effectively increase your leads in 2015? Your leads are only as strong as their origin. By learning the how and why of effective lead generation, you... Read more
Written on 11 December, 2014 by Evelyn Elsted
Technology trends you need to know about In a world that changes at the click of a button, it's essential to keep up-to-date with the technology trends that have the potential to change the digital landscape. Check out five of the developments the Deloitte’s annual Technology Trends 2014 report noted as causing positive disruption in IT capabilities,... Read more
Written on 14 November, 2014 by Evelyn Elsted
Don’t lose potential sales – capture customer leads online Getting people to your website is one battle, but if you let them leave without capturing their details, you've lost the war. Once a customer lands on your homepage or starts browsing your products, you have an opportunity to connect. Learn how to capture leads and start nurturing your visitors... Read more
Written on 27 August, 2014 by Georgia Leaker
Are online coupons right for your business? Have you ever bought a restaurant coupon from Groupon, Cudos or LivingSocial? Maybe you’ve taken advantage of a Facebook deal or a coupon on the back of your supermarket receipt? If you haven’t, then no doubt you know someone who is into them. They can be a great way to... Read more
Written on 10 October, 2013 by Karen Lim-Sam
How to create an effective email marketing campaign Email marketing is a cost-effective way to engage with your customers and build a brand following, but to do it right is a bit of an art form. Our guide shows you everything you need to create an effective email marketing campaign that generates results. A good email marketing provider... Read more
Written on 21 February, 2013 by Karen Lim-Sam
Why every SME needs a content marketing strategy It may have taken a while to convince them, but companies of all sizes are now beginning to realise the huge boost an online presence can give them. Being online in itself, however, isn't enough – you need to make your brand a valuable asset. Spreading your message is vital,... Read more
Written on 21 October, 2012 by Tim Reid
Do you have a brochure that sells your business? Sounds old school, huh? Well, maybe it is but that doesn't make it wrong. A well written and designed brochure achieves three business outcomes: It's a channel to clearly articulate what it is you can do for me, why I should listen to you and how I can get some... Read more
Categories:
Marketing | Tags:
online marketing
Written on 18 September, 2012 by Uyen Vu
The growth cycle Whether you’re just dipping your toe into the world of online business or you run a thriving enterprise on the cusp of global expansion, you will need to take different measures to optimise your success and pave the way for growth. Understanding the specific requirements of each stage of the... Read more
Categories:
Marketing,
Small Business | Tags:
domain names,
online marketing,
small business,
web hosting