online marketing

Written on 20 October, 2014 by Georgia Leaker
What else can I do to improve my website? So you’ve built your website, set up a personalised email account, bought an SSL Certificate, added a couple of sub domains and had an SEO assessment but you’re still not getting the hits you’d like and your budget and resources are limited. If you’ve run out of ideas on how... Read more
Written on 26 August, 2014 by Verity Meagher
Get to grips with Google Analytics and measure your site’s success Google Analytics can seem rather intimidating to a newcomer. But by jumping in and trying out a few of the following tips, you’ll soon find that measuring the success of your website is easier than you think. Pay close attention to your traffic Google Analytics makes it possible for you... Read more
Written on 16 July, 2014 by Alan Sarkissian
How To Generate Leads Using Video Marketing: Part 1 Are you losing customers because you don’t know how to attract prospects? Do you really understand how video and social media work? Wouldn’t your strategy and tactics be vastly different, if you understood how to structure your campaigns? As you know, small business marketing is all about visibility . .... Read more
Written on 30 June, 2014 by Verity Meagher
Is 2014 really the year of mobile marketing? “The year of mobile marketing” is a phrase that’s been bandied about for several years without the promised spike ever quite arriving. But that doesn’t mean you can afford to ignore it. The growth of mobile marketing While mobile marketing hasn’t quite reached the epic proportions that would cement it... Read more
Written on 12 March, 2014 by Karen Lim-Sam
WhatsApp and Facebook: A chattier social network Facebook has caused a media storm with its purchase of mobile messaging service WhatsApp, but what will it mean for the social realm? Facebook is already the most popular social network around – with an estimated 900 million unique monthly visitors – but that doesn’t mean it’s taking it easy... Read more
Written on 16 August, 2013 by Verity Meagher
DIY guide to creating great marketing videos Video is a great marketing tool for helping you achieve your business goals. It has been shown to engage customers, improve conversion rates and helps drive traffic to your site, which is great for SEO. Here’s our DIY guide to creating great marketing videos. Define your purpose As with any... Read more
Written on 04 December, 2012 by Uyen Vu
How to go viral In the last few years, social media marketers have been consumed with nailing the elusive formula for viral success. Viral videos can generate instant recognition and dizzying levels of consumer awareness, which translate to clicks, traffic and increased revenue. But sending your online video viral isn’t a game of chance.... Read more
Written on 03 October, 2012 by Karen Lim-Sam
Five ways to grow your marketing database It’s no secret that your marketing database is your most powerful tool when it comes to driving engagement with your clients and building lasting customer relationships. A solid customer database is central to ensuring your prospects receive your message and sustain dialogue with your brand. However, a database full of... Read more
Written on 14 August, 2012 by Uyen Vu
Online marketing toolkit In the online space, getting discovered and building a solid customer base hinges on your ability to market yourself and your business. But where traditional marketing preaches a singular message to the customer, successful online marketing is a two-way street that aims to engage your prospects in dialogue. Here’s our... Read more
Written on 31 May, 2012 by Uyen Vu
How to master your own social media campaign Smart businesses are getting more for their marketing buck by developing effective ad campaigns. The secret? They’re integrating social media into their online advertising. It doesn’t matter what your budget, social media advertising is open to all businesses. It’s highly effective because your efforts create a community of interested consumers... Read more