online marketing

Written on 18 September, 2015 by Karen Lam
Is your marketing strategy mobile-friendly? There’s no denying it – mobile devices are on the rise. A snapshot of digital life in 2014 showed that 70% of adult Australians were using a mobile device to go online and 50% were using a tablet. For businesses, this means it’s never been more important to ensure that... Read more
Written on 14 September, 2015 by James Baylis
3 brands that nailed native advertising Offering a creative way to engage new customers, native advertising is the content marketing technique predicted to evolve and expand the most in the coming years. Well worth exploring, native advertising campaigns transform ad content to suit the space they appear in – whether that’s a sponsored ad perfectly tailored... Read more
Written on 10 September, 2015 by Lisa Shannahan
Native advertising in practice Native advertising is changing the way brands connect with customers, but do you understand how it works (or doesn’t work) in practice? Getting to grips with native advertising If you’re unsure what native advertising entails, you’re not alone. Copyblogger’s 2014 State of Native Advertising Report found that 49% of respondents... Read more
Written on 03 September, 2015 by Karen Lam
5 social media advertising mistakes to avoid As organic reach fails to deliver results on social media, more and more brands are turning to paid advertising to achieve cut-through on these platforms. Social media behemoths such as Facebook, Instagram and Twitter are constantly rolling out new advertising solutions and targeting opportunities to help marketers get the best... Read more
Written on 23 July, 2015 by Emily Rice
Which social media platform has the best-performing adverts? In social media advertising, it can be easy to spend dollars where they’re not deserved. So where should you invest your social budget, and which platform has the best-performing adverts? The answer is a little more complex than you may think. Facebook With over 1.44 billion monthly active users worldwide,... Read more
Written on 23 April, 2015 by Stephen Mayall
Is Your Website Ready for Google’s ‘Mobile Friendly’ Update? As you may have heard Google have recently rolled out a ‘mobile friendly’ update, that will reward websites that are mobile friendly, whilst potentially penalising those that aren’t. Typically Google’s updates are relatively subdued affairs until the day. When website and small business owners wake up one day to find... Read more
Written on 31 March, 2015 by Verity Meagher
Free social media analytical tools you should be using Freely available and offering valuable insight into consumer and client behaviour, the analytics gleaned from your social media platforms are invaluable. But are you one of the many businesses struggling to make sense of an overabundance of analytical information? It may be time to switch to a more convenient way... Read more
Written on 31 March, 2015 by Evelyn Elsted
Are you targeting the wrong audience? Your content marketing strategy looks great on paper, but your blogs aren’t getting enough page views. You’re getting plenty of traffic, but conversions are low. You’ve spent a lot of money on pay-per-click (PPC) advertising, but people click away from your landing page in a matter of seconds. Do any... Read more
Written on 30 January, 2015 by Evelyn Elsted
Five simple DIY marketing techniques Working with external agencies to market your business is often a costly enterprise. We’ve put together five of our favourite DIY marketing tips to help you amplify your brand without breaking the bank. Create a LinkedIn Showcase Page Get your business in front of as many potentially interested people as... Read more
Written on 12 December, 2014 by Verity Meagher
Engage your audience with excellent infographics Infographics are big business – and with good reason. A single infographic on your website can deliver a huge amount of information in a fun format, and it’s an excellent asset for sharing via social media. Humans are very visual, so by crunching information into an attractive infographic you’re giving... Read more