Tag:

online marketing

How to create a successful content marketing sales funnel
Written on 04 January, 2016 by Lisa Shannahan
How to create a successful content marketing sales funnel The second a potential customer comes into contact with one of your ads or lands on your site, you have the opportunity to make a sale. However, turning a visitor into an actual buyer can be a struggle. The best way to achieve this is to build an efficient and... Read more
How to get on the first page of Google search results
Written on 21 December, 2015 by James Baylis
How to get on the first page of Google search results You’ve built your website. It’s mobile-friendly, showcases your products and the design looks great. You’re ready to drive traffic to it and you know that Google is one of the most important ways to do so, but how can you get on the first page of Google search results? While... Read more
Does your website need a new year revamp?
Written on 14 December, 2015 by Lisa Shannahan
Does your website need a new year revamp? As we reach the tail end of 2015, businesses are looking to the new year and are planning key aims and marketing objectives. This is often met with the question, ‘Should we build a new website?’ As mobile becomes increasingly important for marketers, and clients are demanding more information accessible... Read more
Meerkat v Periscope for brands
Written on 23 November, 2015 by James Baylis
Meerkat v Periscope for brands Facebook v Myspace, Instagram v PicPlz, YouTube v Vimeo… the social media landscape has long been dominated by battles over the hottest platform, and this year is no different. Mobile live-stream apps Meerkat and Periscope both launched within a few days of each other, and since then marketers have been... Read more
5 B2B brands nailing it on Instagram
Written on 16 November, 2015 by Lisa Shannahan
5 B2B brands nailing it on Instagram Offering an excellent way to showcase products and initiatives, Instagram is a social media platform with plenty of potential. However, it can be a notoriously difficult one for many B2B companies to handle. Discover the secrets of five B2B brands that have mastered Instagram and see how you can engage... Read more
The pros and cons of social media automation
Written on 02 November, 2015 by Karen Lam
The pros and cons of social media automation Tools that allow you to automate your social media actions and save you time might sound like a dream come true, but if you want social media automation to work effectively for your business then you need to put some processes in place. The pros 1. Become more organised There... Read more
What is growth hacking?
Written on 22 October, 2015 by Verity Meagher
What is growth hacking? As we look back on a busy year of startups, it’s worth investigating some of the new techniques these young businesses have been using to get a foothold in often-crowded markets. One such method is growth hacking – a popular new strand of marketing. Growth hacking: Understanding the basics In... Read more
How to humanise your brand
Written on 19 October, 2015 by Karen Lam
How to humanise your brand Marketing shouldn’t only be about chasing leads and creating sales. Building solid relationships with your clients is just as important. A good relationship can result in an ongoing stream of revenue for your business rather than a one-off purchase, so learn how to resonate with your audience and work on... Read more
SEO diagram
Written on 05 October, 2015 by Verity Meagher
Unifying SEO and SEM: An integrated strategy Traditionally, marketers have run search engine optimisation (SEO) and search engine marketing (SEM) strategies side by side. But if you want to see a better return on investment, it might be time to unify the two. By integrating these two important marketing strands, you can allow one to inform the... Read more
Left-brain vs right-brain marketing techniques
Written on 21 September, 2015 by Verity Meagher
Left-brain vs right-brain marketing techniques Find out how right and left-brain thinkers work differently and tailor your marketing campaigns accordingly. The analytical left side of the brain works very differently to the creative right side, and most people tend to show a preference for one side or the other. By identifying which side of the... Read more