Tag:

online marketing

9 ways to boost search relevancy and authority
Written on 26 September, 2016 by Tim Reid
9 ways to boost search relevancy and authority Our favourite business podcaster from The Small Business Big Marketing - Tim Reid - talks about boosting your search relevancy and authority for your web pages. There are several factors in SEO (Search Engine Optimisation) that allow websites to rank on the first page of Google. And boy, is it... Read more
Why new and small businesses need marketing
Written on 18 July, 2016 by Small Business Festival Victoria
Why new and small businesses need marketing Have you’ve started a business recently? Or maybe you’ve been running for years, growing your business from the ground up? Maybe you’ve taken over a family business? Small businesses like yours make up more than 95% of all businesses in Victoria, employing millions of people, in every industry and sector... Read more
Why search marketing is critical to online success
Written on 11 July, 2016 by Lisa Shannahan
Why search marketing is critical to online success Your search marketing strategy is critical to your online success. The amount of traffic (visitors) you get to your website directly impacts the return on investment it will generate, and one of the primary sources of website traffic is search. Whether the goal of your website is to generate calls,... Read more
Why you are losing money managing your own social media
Written on 16 May, 2016 by Verity Meagher
Why you are losing money managing your own social media Does your business have a barely-visible social media presence that hasn’t been updated in years? Worse still, do you have an active social media strategy that isn’t showing any meaningful results? Small business owners in Australia know the importance of having a social media presence, after all more than half... Read more
3 benefits of using PPC to grow your business
Written on 02 May, 2016 by James Baylis
3 benefits of using PPC to grow your business Pay per click (PPC) advertising has opened up the door for many small Australian businesses in recent years to find more customers, and can most likely help your business find customers if they frequently access the Internet. PPC is a useful tool to add to your marketing strategy and in... Read more
Why does my business need social media?
Written on 26 April, 2016 by Lisa Shannahan
Why does my business need social media? Not all that long ago, social media was basically just a timewaster. While for some consumers it still is, it has become something much more lucrative for businesses. Precisely because of the sheer amount of time people spend on social media every day, it has become a highly valuable tool... Read more
How PPC can help small businesses grow
Written on 18 April, 2016 by James Baylis
How PPC can help small businesses grow As a small business in a big online world, it can be very frustrating to generate leads and customers online without spending a lot of time and money (with no guarantee of results). With more inbound marketing strategies to choose than you can shake a stick at, it doesn’t take... Read more
Target your ideal customer with Facebook marketing
Written on 11 April, 2016 by Lisa Shannahan
Target your ideal customer with Facebook marketing As of December 31st, 2015, there were 1.59 Billion active Facebook users. That means that nearly every fourth person on this planet is an active user, which gives you a tremendous potential to reach out and connect with your ideal customers. However, one of the problems with Facebook advertising, and... Read more
How to get conversions from your
Written on 04 April, 2016 by Verity Meagher
How to get conversions from your “About Us” page in 4 easy steps The “About Us” page is one of the most important to get right. On most websites it’s one of the half dozen most trafficked pages, which gives you a fantastic chance to speak to your customers and further your company’s marketing line. When designing your website, the trick is to... Read more
Using search, social, and email marketing to boost website traffic
Written on 28 March, 2016 by Lisa Shannahan
Using search, social, and email marketing to boost website traffic Your online marketing approach, from the channels you choose to how you make use of them, can make a huge difference to the overall success of your website. As the saying goes, having a website without any traffic is like having a billboard in the desert… not the best use... Read more