online business

Written on 28 April, 2015 by Evelyn Elsted
The benefits of blogging for your business It seems like everyone is doing it these days, but is setting up a blog for your business really the right way to go? There are some big benefits to business blogging, but before you take the plunge, here are a few handy bits of advice to consider. Reasons to... Read more
Written on 31 March, 2015 by Verity Meagher
Free social media analytical tools you should be using Freely available and offering valuable insight into consumer and client behaviour, the analytics gleaned from your social media platforms are invaluable. But are you one of the many businesses struggling to make sense of an overabundance of analytical information? It may be time to switch to a more convenient way... Read more
Written on 31 March, 2015 by Evelyn Elsted
Are you targeting the wrong audience? Your content marketing strategy looks great on paper, but your blogs aren’t getting enough page views. You’re getting plenty of traffic, but conversions are low. You’ve spent a lot of money on pay-per-click (PPC) advertising, but people click away from your landing page in a matter of seconds. Do any... Read more
Written on 30 January, 2015 by Evelyn Elsted
Five simple DIY marketing techniques Working with external agencies to market your business is often a costly enterprise. We’ve put together five of our favourite DIY marketing tips to help you amplify your brand without breaking the bank. Create a LinkedIn Showcase Page Get your business in front of as many potentially interested people as... Read more
Written on 29 January, 2015 by Georgia Leaker
Don’t have time to build your own website? Let us do it for you! Building a website alone is a daunting, lengthy and stressful process and one that most small business owners just don’t have time to do inbetween everything else. Hiring a web developer means you can rest easy, knowing your website is in great hands. A good developer help you pick the... Read more
Written on 21 November, 2014 by Verity Meagher
Is your dated website ruining your business? You’re likely to have spent a significant amount of money getting your website ‘just right’, so it’s understandable if you’re resistant to regular makeovers. But be warned – a dated website could be seriously damaging your business. Keep ahead of the curve The online world changes quickly, and what was... Read more
Written on 23 September, 2014 by Karen Lim-Sam
The age of sponsored content As web users grow more technologically adept, they are finding it easier to tune out traditional forms of online advertising. Things like banner ads are becoming more invisible to the average user and, in the wake of widespread ‘ad blindness’, brands are starting to turn to new avenues for connecting... Read more
Written on 30 June, 2014 by Georgia Leaker
Why your offline business needs an online presence You might be a shop owner who attracts most of your customers by being located on a busy shopping strip that sees a lot of foot traffic, or a small-firm lawyer who garners business through traditional methods of networking and word of mouth. “I don’t need a website,” you say... Read more
Written on 30 July, 2013 by Uyen Vu
Why launching your business online will increase your target audience Launching your company online can seem risky as you are placing your business on a much larger and competitive platform than brick and mortar businesses. But with strategic online planning you can not only keep hold of your existing target audience, you can actually increase it. How? The internet is... Read more
Written on 08 January, 2013 by Karen Lim-Sam
Setting goals for online success A new year is synonymous with fresh energy and renewed motivation for realising your goals. But if you’re a business owner, it’s the ideal opportunity for supercharging your digital presence and allowing your online resolutions to take hold. Here are four shortcuts to a bright and productive 2013. Invest in... Read more