online business

The pros and cons of social media automation
Written on 02 November, 2015 by Karen Lam
The pros and cons of social media automation Tools that allow you to automate your social media actions and save you time might sound like a dream come true, but if you want social media automation to work effectively for your business then you need to put some processes in place. The pros 1. Become more organised There... Read more
What is growth hacking?
Written on 22 October, 2015 by Verity Meagher
What is growth hacking? As we look back on a busy year of startups, it’s worth investigating some of the new techniques these young businesses have been using to get a foothold in often-crowded markets. One such method is growth hacking – a popular new strand of marketing. Growth hacking: Understanding the basics In... Read more
Stay Smart Online Small Business Guide
Written on 13 October, 2015 by Lisa Shannahan
Stay Smart Online releases free Small Business Guide Did you know that 60% of businesses who experience a cyber attack go out of business within 6 months? Privacy and security online are vitally important for small businesses, not only for protecting the information your clients share with you (like their payment and contact details) but for restricting access... Read more
Spying on the competition
Written on 24 September, 2015 by James Baylis
Spying on the competition: An essential for businesses To stay ahead of your competitors, you need to know exactly what you’re up against. By keeping track of how they operate, you can give yourself an edge and help your business get ahead of the pack. There are plenty of tools available to help you extract insights into what... Read more
Written on 18 September, 2015 by Karen Lam
Is your marketing strategy mobile-friendly? There’s no denying it – mobile devices are on the rise. A snapshot of digital life in 2014 showed that 70% of adult Australians were using a mobile device to go online and 50% were using a tablet. For businesses, this means it’s never been more important to ensure that... Read more
Written on 14 September, 2015 by James Baylis
3 brands that nailed native advertising Offering a creative way to engage new customers, native advertising is the content marketing technique predicted to evolve and expand the most in the coming years. Well worth exploring, native advertising campaigns transform ad content to suit the space they appear in – whether that’s a sponsored ad perfectly tailored... Read more
Written on 10 September, 2015 by Lisa Shannahan
Native advertising in practice Native advertising is changing the way brands connect with customers, but do you understand how it works (or doesn’t work) in practice? Getting to grips with native advertising If you’re unsure what native advertising entails, you’re not alone. Copyblogger’s 2014 State of Native Advertising Report found that 49% of respondents... Read more
Written on 30 July, 2015 by Emily Rice
How to craft an effective call to action A well-crafted call to action (CTA) can be the difference between capturing a lead and missing out on an opportunity. Your CTA should be compelling, easy to understand and well placed on the page. Learn how to hone your CTAs and improve your conversions with these simple tips. 1. Use... Read more
Written on 23 July, 2015 by Emily Rice
Which social media platform has the best-performing adverts? In social media advertising, it can be easy to spend dollars where they’re not deserved. So where should you invest your social budget, and which platform has the best-performing adverts? The answer is a little more complex than you may think. Facebook With over 1.44 billion monthly active users worldwide,... Read more
Written on 17 July, 2015 by Verity Meagher
Is your dated website ruining your business? You’re likely to have spent a significant amount of money getting your website ‘just right’, so it’s understandable if you’re resistant to regular makeovers. But be warned – a dated website could be seriously damaging your business. Keep ahead of the curve The online world changes quickly, and what was... Read more