Tag:

online business

Why new and small businesses need marketing
Written on 18 July, 2016 by Small Business Festival Victoria
Why new and small businesses need marketing Have you’ve started a business recently? Or maybe you’ve been running for years, growing your business from the ground up? Maybe you’ve taken over a family business? Small businesses like yours make up more than 95% of all businesses in Victoria, employing millions of people, in every industry and sector... Read more
Why you are losing money managing your own social media
Written on 16 May, 2016 by Verity Meagher
Why you are losing money managing your own social media Does your business have a barely-visible social media presence that hasn’t been updated in years? Worse still, do you have an active social media strategy that isn’t showing any meaningful results? Small business owners in Australia know the importance of having a social media presence, after all more than half... Read more
3 benefits of using PPC to grow your business
Written on 02 May, 2016 by James Baylis
3 benefits of using PPC to grow your business Pay per click (PPC) advertising has opened up the door for many small Australian businesses in recent years to find more customers, and can most likely help your business find customers if they frequently access the Internet. PPC is a useful tool to add to your marketing strategy and in... Read more
Why does my business need social media?
Written on 26 April, 2016 by Lisa Shannahan
Why does my business need social media? Not all that long ago, social media was basically just a timewaster. While for some consumers it still is, it has become something much more lucrative for businesses. Precisely because of the sheer amount of time people spend on social media every day, it has become a highly valuable tool... Read more
How to get conversions from your
Written on 04 April, 2016 by Verity Meagher
How to get conversions from your “About Us” page in 4 easy steps The “About Us” page is one of the most important to get right. On most websites it’s one of the half dozen most trafficked pages, which gives you a fantastic chance to speak to your customers and further your company’s marketing line. When designing your website, the trick is to... Read more
Six ways a well-designed website can add value to your business
Written on 10 February, 2016 by Verity Meagher
6 ways a well-designed website can add value to your business For businesses today, having a website is no longer a luxury – it’s a necessity. Websites provide a multitude of benefits for businesses and a well-designed one can be a key point in helping you stand out from competitors. Here are six ways a well-designed website can benefit your business.... Read more
DIY v Agency v Done For You
Written on 11 January, 2016 by James Baylis
DIY v Agency v Done For You When it comes to building a new website for your business, there are countless options out there. Do you roll up your sleeves and create your own site from start to finish, or do you find someone to help you? Do you pay an agency for their time and expertise,... Read more
How to create a successful content marketing sales funnel
Written on 04 January, 2016 by Lisa Shannahan
How to create a successful content marketing sales funnel The second a potential customer comes into contact with one of your ads or lands on your site, you have the opportunity to make a sale. However, turning a visitor into an actual buyer can be a struggle. The best way to achieve this is to build an efficient and... Read more
Does your website need a new year revamp?
Written on 14 December, 2015 by Lisa Shannahan
Does your website need a new year revamp? As we reach the tail end of 2015, businesses are looking to the new year and are planning key aims and marketing objectives. This is often met with the question, ‘Should we build a new website?’ As mobile becomes increasingly important for marketers, and clients are demanding more information accessible... Read more
5 mistakes startups make
Written on 07 December, 2015 by Karen Lam
5 mistakes startups make With the abundance of information and tools available online, and the rapid growth of technology in the 21st century, there has never been a better time for budding entrepreneurs to create businesses that innovate and disrupt. However, it can be daunting to venture into the world of new business when... Read more