Tag:

marketing

Why new and small businesses need marketing
Written on 18 July, 2016 by Small Business Festival Victoria
Why new and small businesses need marketing Have you’ve started a business recently? Or maybe you’ve been running for years, growing your business from the ground up? Maybe you’ve taken over a family business? Small businesses like yours make up more than 95% of all businesses in Victoria, employing millions of people, in every industry and sector... Read more
Why you are losing money managing your own social media
Written on 16 May, 2016 by Verity Meagher
Why you are losing money managing your own social media Does your business have a barely-visible social media presence that hasn’t been updated in years? Worse still, do you have an active social media strategy that isn’t showing any meaningful results? Small business owners in Australia know the importance of having a social media presence, after all more than half... Read more
How PPC can help small businesses grow
Written on 18 April, 2016 by James Baylis
How PPC can help small businesses grow As a small business in a big online world, it can be very frustrating to generate leads and customers online without spending a lot of time and money (with no guarantee of results). With more inbound marketing strategies to choose than you can shake a stick at, it doesn’t take... Read more
DIY v Agency v Done For You
Written on 11 January, 2016 by James Baylis
DIY v Agency v Done For You When it comes to building a new website for your business, there are countless options out there. Do you roll up your sleeves and create your own site from start to finish, or do you find someone to help you? Do you pay an agency for their time and expertise,... Read more
How to create a successful content marketing sales funnel
Written on 04 January, 2016 by Lisa Shannahan
How to create a successful content marketing sales funnel The second a potential customer comes into contact with one of your ads or lands on your site, you have the opportunity to make a sale. However, turning a visitor into an actual buyer can be a struggle. The best way to achieve this is to build an efficient and... Read more
How to get on the first page of Google search results
Written on 21 December, 2015 by James Baylis
How to get on the first page of Google search results You’ve built your website. It’s mobile-friendly, showcases your products and the design looks great. You’re ready to drive traffic to it and you know that Google is one of the most important ways to do so, but how can you get on the first page of Google search results? While... Read more
5 B2B brands nailing it on Instagram
Written on 16 November, 2015 by Lisa Shannahan
5 B2B brands nailing it on Instagram Offering an excellent way to showcase products and initiatives, Instagram is a social media platform with plenty of potential. However, it can be a notoriously difficult one for many B2B companies to handle. Discover the secrets of five B2B brands that have mastered Instagram and see how you can engage... Read more
What is growth hacking?
Written on 22 October, 2015 by Verity Meagher
What is growth hacking? As we look back on a busy year of startups, it’s worth investigating some of the new techniques these young businesses have been using to get a foothold in often-crowded markets. One such method is growth hacking – a popular new strand of marketing. Growth hacking: Understanding the basics In... Read more
How to humanise your brand
Written on 19 October, 2015 by Karen Lam
How to humanise your brand Marketing shouldn’t only be about chasing leads and creating sales. Building solid relationships with your clients is just as important. A good relationship can result in an ongoing stream of revenue for your business rather than a one-off purchase, so learn how to resonate with your audience and work on... Read more
Keeping it professional on social media
Written on 15 October, 2015 by Lisa Shannahan
Keeping it professional on social media Building a strong social presence for your business takes a lot of skill. Not only do you need to ensure you have plenty of stellar content to entice people to return, you also have to find that balancing point between personality and professionalism. Learn how to be perfectly poised across... Read more