How to get on the first page of Google search results
Written on 21 December, 2015 by James Baylis
How to get on the first page of Google search results You’ve built your website. It’s mobile-friendly, showcases your products and the design looks great. You’re ready to drive traffic to it and you know that Google is one of the most important ways to do so, but how can you get on the first page of Google search results? While... Read more
SEO diagram
Written on 05 October, 2015 by Verity Meagher
Unifying SEO and SEM: An integrated strategy Traditionally, marketers have run search engine optimisation (SEO) and search engine marketing (SEM) strategies side by side. But if you want to see a better return on investment, it might be time to unify the two. By integrating these two important marketing strands, you can allow one to inform the... Read more
Written on 17 August, 2015 by Lisa Shannahan
Your search marketing campaign: SEO, PPC, or both? The top spots on the first page of search engine results are hot property, precisely because they are exactly where you need to be for your customers to find you. 98% of searchers ultimately choose a business that is listed on the first page of the results they get. How... Read more
Written on 31 January, 2014 by Verity Meagher
Google’s missing keywords With Google’s Hummingbird update has come the news that the search giant will no longer provide website owners with keyword information. So what will this mean for your business? The bold move is an attempt to increase user privacy that’s left many businesses running scared. But there’s no need to... Read more
Written on 17 February, 2012 by Karen Lim-Sam
The value of keywords and selecting the right ones Search Engine Optimisation (SEO) is all about making your website available to your targeted market. With Google’s new algorithm, location has become all important. Attached to Google Maps, search criteria’s are now aimed at finding the service or website a searcher wants within their local area. With this in mind,... Read more
Written on 01 May, 2006 by Matija Vidmar
How to find the best keywords for your website If you want to improve your search engine rankings, then you need to put attention on keywords. Keywords are what lead search engine users to your site. Choosing the right keywords is really important. But how can you find the best keywords for your website? Well, there are few free... Read more
Written on 01 January, 2006 by Jonathan Crossfield
Four Google AdWords terms you must know for advertising success A few days ago, I was setting up my latest Google AdWords campaign. My brother was watching me work throughout the process, and he asked me, “Why do you put quotation marks and square brackets around some keywords?” I was a bit surprised to realise that I couldn’t actually answer... Read more