Written on 20 January, 2012 by Karen Lim-Sam
Use online reporting to improve conversions If you’re marketing your business online, then analysing your website’s statistical data is going to benefit you. If you have built your website, you should take advantage Google Analytics to find out about the activity of your site. If your site was designed by a professional, it is possible the... Read more
Written on 25 November, 2011 by Karen Lim-Sam
The Google Panda paradox - what it means for SEO If you’re one of the largest proportion of small business owners that don’t fully understand SEO (search engine optimisation) and what it means for your business, you may have missed the Google Panda update. Just in case you missed it, on 28th of September the Panda update (also known as... Read more
Written on 11 November, 2011 by Clancy Clarke
How do search engines like Google make money? Search engines make money by running search related ads alongside the organic search engine results. The search engine makes money every time someone clicks on one of these ads. This technique is known as pay-per-click advertising. Advertisers pay or bid for placements in the search results for keyword phrases of... Read more
Written on 08 November, 2011 by Clancy Clarke
Organic search engine results versus paid search engine results Nearly all users of the internet would perform some kind of web search on a daily basis, whether this is via Google, Yahoo, Bing or some smaller search engine. Once a search is completed users are presented with the search results – broken down into two distinct sections – organic... Read more
Written on 18 August, 2011 by Verity Meagher
Small budget? Get the most from your Pay Per Click advertising At a time when small businesses are feeling the pinch and endeavoring to cut back on marketing spend citing concerns over the economy and carbon tax, many are looking for new cost effective ways to acquire customers and qualified traffic. Pay-per-click advertising (PPC) allows you to put your business in... Read more
Written on 04 December, 2009 by Jonathan Crossfield
Pushed down by Google Wow - what happened to the results? Google has displayed sponsored AdWords and Local Business Results for years now, but the real-estate they occupy on the page has steadily grown. Now, it appears, for some searches the natural results have been shunted down and off the screen - below the... Read more
Written on 04 June, 2009 by Jonathan Crossfield
Riding the Wave of Google’s business model Anyone waiting for the backlash against Google’s continuing and irresistible rise to universal dominance may have a while longer to wait. The previews last week of Google Wave have demonstrated that – yet again – Google is shaping the web instead of merely using it and why that is the... Read more
Written on 08 August, 2008 by Jonathan Crossfield
How to install Google Analytics Google Analytics is one of the most useful tools you can add to your website. Installing analytics gives you access to many site performance indicators: from traffic statistics, to the keywords visitors are using to find your page, Google Analytics can be used to measure and monitor your site’s stats.... Read more
Written on 01 July, 2007 by Gareth Parkin
Choosing the right keywords with Google AdWords Any advertiser knows that before you can sell anything, you must first define and then reach your target audience. When it comes to Google AdWords, reaching your target audience is all about choosing the right keywords to display in the advertisements you create. Increasing traffic to your web site is... Read more
Written on 01 May, 2006 by Matija Vidmar
How to find the best keywords for your website If you want to improve your search engine rankings, then you need to put attention on keywords. Keywords are what lead search engine users to your site. Choosing the right keywords is really important. But how can you find the best keywords for your website? Well, there are few free... Read more