Written on 01 May, 2014 by Evelyn Elsted
Web analytics 2.0: Types of online data you should be tracking Google Analytics and SiteCatalyst are not the only data tools online businesses should be using. Broaden your horizons and get to grips with other data trackers that could reveal important insights for your business. Customer analytics Your customers hold the key to some really valuable statistics and you shouldn’t wait... Read more
Written on 31 January, 2014 by Verity Meagher
Google’s missing keywords With Google’s Hummingbird update has come the news that the search giant will no longer provide website owners with keyword information. So what will this mean for your business? The bold move is an attempt to increase user privacy that’s left many businesses running scared. But there’s no need to... Read more
Written on 22 January, 2014 by WebCentral
How do search engines work? A common misconception among many internet users is that search engines search and display results from every single website that exists. This would mean, that for every single search that is performed the search engines would need to gather, analyse and display results of over 25 billion pages – if... Read more
Written on 08 January, 2014 by Karen Lim-Sam
Stop website content thieves from robbing your site Having original website content is a key factor to ranking well on Google, never mind having a user-friendly website. But what happens when other sites steal your work? Copyscape It’s a good idea to see where else your website content appears on the web and the best tool is Copyscape’s... Read more
Written on 12 August, 2013 by Uyen Vu
What you need to know about Google’s latest search changes Every now and then Google updates its core PageRank and search algorithms and everything changes. As they work to create the best possible results and eliminate link farmers and spam, these changes can dramatically affect your company’s SEO strategy and how your customers find you – and ultimately your bottom... Read more
Written on 12 June, 2013 by Karen Lim-Sam
Clever ways to grow your web traffic In the offline world, you can rely on a striking shopfront and stellar customer service. But if you’re doing business online, you need to dream up more inventive ways to get customers through your door. Making a concerted effort to grow your web traffic is important for improving your brand... Read more
Written on 31 May, 2012 by Uyen Vu
How to master your own social media campaign Smart businesses are getting more for their marketing buck by developing effective ad campaigns. The secret? They’re integrating social media into their online advertising. It doesn’t matter what your budget, social media advertising is open to all businesses. It’s highly effective because your efforts create a community of interested consumers... Read more
Written on 30 May, 2012 by Uyen Vu
How to get on Google’s good side Forget about wining and dining your clients. These days, it’s more important to get intimate with Google. Despite competition from rivals, Google dominates the online search market with an impressive 80.65 per cent share, according to StatOwl. The search giant might have an enormous market presence but it has an... Read more
Written on 23 April, 2012 by Clancy Clarke
Five reasons why your business needs Google Places The economy may still be feeling the effects of the GFC, but one thing that remains resilient is the internet, with billions of searches each week. In fact, 97 per cent of consumers search for local businesses online according to data released by Google. If you aren’t making your business... Read more
Written on 02 April, 2012 by Clancy Clarke
Want more PPC traffic? The inside word from Google Google’s internal research team originally released some very interesting data from a study they completed in regards to paid versus organic search traffic. The major focus of the study was to determine if paid search ads are paused whether the clicks from organic results make up for the lost paid... Read more