Tag:
Written on 01 September, 2020 by Julia Hammond
Explaining the News Media Bargaining Code: Is it likely to impact your business?
On April 20 this year, the Australian Government directed the ACCC to develop a mandatory code of conduct to address the power imbalances between the Australian news media and digital platforms including Google, YouTube and Facebook. With the code drafted and released for review on 31 July, there have been... Read more
Written on 06 June, 2019 by Jessica Clausen
Hit the right audience with Google Ads
With 71% of search traffic clicks going to results from the first page, it’s no wonder that’s where every business wants to be. What if we told you there was a way to pay your way to the top of Google search results? Google Search Advertising, also known as Google... Read more
Categories: Marketing, Pay Per Click | Tags: google, online marketing, pay per click, ppc, small business
Written on 30 May, 2019 by Jessica Clausen
Google Ads hacks that’ll have you reaching further without moving a muscle
Whether your business is new or old, small or large, the basis to success for every business is tapping into the digital marketing space. Here are some handy tips to tackling the Google Ads juggernaut. When it comes to a successful marketing campaign in the 21st century, if you’re not... Read more
Categories: Marketing, News, Pay Per Click, Small Business | Tags: google, google ads, keywords, marketing, online marketing, pay per click, ppc, small business
Written on 26 September, 2016 by Karen Lam
How RankBrain is affecting your rankings in Google
If you've been trying to improve your website's SEO presence, you'll have come across the word 'RankBrain' during your research. In this article, I'll discuss what RankBrain is and how it's affecting your website's Google rankings. What is RankBrain? RankBrain is Google's newest learning algorithm which is believed to change... Read more
Written on 07 December, 2015 by Lisa Shannahan
The social media platforms that rocked (and flopped) in 2015
The number of people signing up for social media sites and the time they spend on them is increasing every year, but as with any popular trend, some sites are going from strength to strength while others are fading and flopping. Knowing which sites are on the up is vital... Read more
Written on 07 October, 2011 by Clancy Clarke
Site speed: Are you pleasing visitors and Google?
Everybody hates slow websites. Waiting for different elements of a page to load – images, videos, content, backgrounds – often by the time a page has finished loading you are ready to click a link and move on or in some cases click the back button and give up on... Read more
Written on 24 May, 2011 by Charlotte Norman
Australia welcomes Google Shopping
Take note retailers, search engine supreme Google have launched Google Shopping in Australia. The retail-shopping site allows online retailers to advertise their products on-line, enabling shoppers to search for products, compare prices and read reviews. This new function will be accessible on the Google search page. This new launch is... Read more
Written on 24 August, 2010 by Netregistry
Google’s Claire Hatton: Online marketing for small business
"I think it is even more critical now for local businesses to own their online space." So says Claire Hatton, Industry leader - Travel, Government, Local Business for Google Australia and NZ. She sees the rapid rise of mobile and local search as two trends that should motivate any business... Read more
Written on 16 October, 2009 by Netregistry
Google Sidewiki – you can’t ignore your customers anymore!
I, along with many others, have been shouting the customer engagement mantra for a while now as online business continues to evolve. The upswing in social networking use, greater transparency through word of mouth and the ability for consumers to find virtually any information quickly and easily has meant businesses... Read more
Categories: Search Engine Optimisation | Tags: google
Written on 01 September, 2006 by Angus Kidman
Microsoft vs Google: Let the battle begin
Microsoft and Google are conducting a very public battle to grab the biggest possible share of the enterprise search market, but in truth, it's much more than a two-horse race. Angus Kidman investigates the complicated task of searching across enterprise data and finds out who really has what it takes... Read more
