Written on 30 July, 2014 by Evelyn Elsted
15 marketing tips from five of the best Marketing is crucial to business growth. However limited resources, competing priorities and uncertainty about how to develop a strategy and manage its implementation often mean it is left out of many small businesses plans. A team of Australia’s best innovators, brand developers, designers and researchers will help to demystify marketing... Read more
Written on 17 July, 2014 by Leonie Prendeville
Personality branding – The third brand your business needs There are three layers of branding your business needs to consider: Product - The brands we associate to a product or service we can buy e.g.: “iPod” Company - The brands we associate to a company we can buy from e.g.: “Apple” Personality - The brands we associate to people... Read more
Written on 01 March, 2014 by Christian Bowman
Developing a Digital Strategy in Three Simple Steps One of the advantages of having formal training in design is the ability to creatively capture and present information. Being able to simplify the complex and communicate a key message has enabled me to create a very simple process in developing a digital strategy and plan. I have devised a... Read more
Written on 03 September, 2009 by Jonathan Crossfield
The social web for business – slideshow Last week, I was honoured to be invited to speak at the Sydney meeting of the Knowledge Management Roundtable(#KMRT). This group of big business and government bodies meet regularly to swap best-practice and develop new knowledge management solutions in this high-tech fast-forward world we live in. The presentation I gave... Read more