customer behaviour

Are your current engagement metrics wrong?
Written on 14 March, 2016 by Verity Meagher
Are your current engagement metrics wrong? Time on site, bounce rate, page views – if you have a business or e-commerce website, chances are you’re familiar with these terms as ways to track engagement. However, if these are the only metrics you are using, you might be missing the big picture on how people engage with... Read more
Written on 18 September, 2015 by Karen Lam
Is your marketing strategy mobile-friendly? There’s no denying it – mobile devices are on the rise. A snapshot of digital life in 2014 showed that 70% of adult Australians were using a mobile device to go online and 50% were using a tablet. For businesses, this means it’s never been more important to ensure that... Read more
Written on 30 July, 2015 by Emily Rice
How to craft an effective call to action A well-crafted call to action (CTA) can be the difference between capturing a lead and missing out on an opportunity. Your CTA should be compelling, easy to understand and well placed on the page. Learn how to hone your CTAs and improve your conversions with these simple tips. 1. Use... Read more
Written on 30 January, 2014 by Jonathan Crossfield
What business are you really in? Customers don’t buy products. You read that right. Before you click away thinking I’ve finally given up on life and gone ga-ga, think about it for a moment. Customers don’t buy products – they buy the means of achieving a personal goal. That means your business isn’t really the product... Read more
Written on 07 February, 2013 by Uyen Vu
How to master cross-channel marketing In the last few years, the explosion of new channels has sparked a new imperative for marketing success. Marketers who could once rely on striking billboards or killer copy must adopt a cross-channel ethos if they want their business to survive. And if a November 2012 study by Forrester is... Read more
Written on 20 December, 2012 by Karen Lim-Sam
Capitalising on the holiday season The Christmas and New Year season may be synonymous with festive cheer, but it can also equal big gains when it comes to new business. Christmas and New Year traditionally sparks consumer frenzy as shoppers step up their spending in preparation for the season ahead. For online businesses, the holiday... Read more
Written on 02 March, 2012 by Karen Lim-Sam
A change in online marketing: Behavioural marketing The online world is a fast paced ever-changing environment. A recent trend proving to be an essential change for online marketing is the advent of re-targeting. Re-targeting refers to the move away from simply using Google display ads and implementing advertising campaigns based upon website visitor behaviour. You may have... Read more
Written on 15 August, 2010 by Jonathan Crossfield
Don’t interrupt me! Every day I visit The Sydney Morning Herald online to catch up on news. Recently, these visits have become marred by rich-media overlaid advertising that seems to be focused entirely on interrupting my news-reading experience. Some of these adverts are extremely clever in using transparent backdrops and disguising the close... Read more
Written on 23 October, 2009 by Lina Nguyen
What do you want your customers to do? Why you need effective calls to action When you’re sending a marketing message to your customers, you need to be clear about what you want them to do after they’ve read it. This is what’s called the ‘call to action’. Do you want them to email you? Make a phone... Read more
Written on 04 May, 2009 by WebCentral
Acting on impulse? Do you think twice now before buying that gorgeous new pair of jeans you don’t really need? What about your customers? If you’re worried whether you should be reacting to lower sales by slashing budgets, read on. In periods of economic downturn, many businesses respond to the dilemma, somewhat desperately,... Read more